How to Influence Online Consumer Behavior and Make Unlimited Sales
You will track online consumer behavior when you add your website to Google Analytics and to the Stat Counter system. These websites provide you with statistics concerning the behavior of all your website's visitors, showing you their attitude and preferences. These tools give you information about your visitors' browsers, their country of origin, the pages they have visited, how much time they have spent at your website, and many other details.
However, tracking your website visitors' behavior is merely your first step towards success. You need more information about online consumer behavior if you want to influence your audience and make lots of sales.
Most internet users basically use the internet just to look for information. They still prefer to shop at "bricks and mortar" stores and be able to test the products they purchase, without waiting for a mail delivery to see what they have bought. Most users use the internet only to compare prices and easily find out where to buy what they need.
However, there are still many users who prefer online shopping. This is why many tangible and digital products are sold everyday through eBay, Amazon, and other online stores. You must imitate their example in order to share the same success for your business.
First of all, you should convince your website visitors that they should go online shopping instead of wasting their time in bricks and mortar stores. You must also facilitate their experience, by helping them to easily find what they want. Secondly, you have to eliminate the fears that characterize consumer behavior in all circumstances. A consumer is always afraid to make a bad decision, lose money, or have an unpleasant experience. Thus, you must build trust and confidence.
Social networking sites like Facebook and Twitter will help you better approach your prospects and influence their decisions. However, you should never try to sell them anything at this stage. Social networking sites will help you create a positive online presence, while promoting your brand. Be diplomatic and friendly. You'll sell your products when your Facebook or Twitter friends and admirers visit your website.
Build an impressive Facebook Fan Page, and connect it to your website. Also put Facebook "like" buttons on all pages of your blog, in each post. This is one of the best viral traffic generating methods; Facebook gets more traffic than Google. Besides this fact, Facebook helps you establish more intimate contact with your prospects in a friendly environment, where you can be casual, and create a profile that reflects sincerity and transparency. Your customers will feel that they can trust your online reputation and brand. Thus, your website will make unlimited sales for years to come.