Interstitial Ads Provide Superior Visitor Experience
Advertisers constantly struggle with the need to attract the attention of visitors, designing bigger and better ways to put their ads front and center. Those visitors are busy designing new and more ingenious ways to avoid seeing those ads. To feature your advertising prominently and avoid user filtering - or browsers blocking your ads - use interstitial ads.
Interstitial Ads Guarantee Display
Pop-up (and pop-under) windows detract from the experience of web browsing, and many people choose to close these windows without even looking at what's being advertised. Pop-ups will keep your visitors from seeing the content they're trying to see, leading to lost sales, frustrated customers, and fewer visits. Pop-unders may not cause the same immediate decay in the quantity of visitors, but pop-unders are frequently only noticed when your potential customer feels their internet session is at an end.
Web browsers have noticed this, and every web browser now has an option to block pop-up and pop-under ads. How many people are visiting your site without even seeing your ads?
Interstitial ads, however, are not blocked by modern browsers, allowing your visitors to see your ads without interference. Indeed, because interstitial ads are placed between web pages, you have your visitor's complete attention.
Interstitial Ads Are Less Intrusive
Just like with pop-ups, many web browsers will filter out on-page advertising. However, even if your banner ad does display, users quickly learn where popular ad blocks are located on the page. When a user visits a site for the first time, their eyes do not automatically go to the banner ad at the top or the page or to the ad blocks in the sidebar. Instead, they skip right to the article or media - tuning out what they don't want to see.
Some advertisers have tried to avoid this tendency by using "hover ads." Hover ads float on the page, directly in front of the content. While web browsers won't automatically block hover ads, users most certainly will close them. If you have great content that a visitor wants to see, the last thing you want is for them to feel frustrated or angry when that content is covered up with an ad.
Interstitial ads do not block your content, and avoid leaving your visitors upset or irritated with an article or media they can't see.
Interstitial Ads Help Instead of Hindering
With interstitial ads, your visitor sees your ad after clicking a link on one of your pages, but before viewing the requested page. During the time the ad displays, they have only one thing to look at - your ad. You determine how long they see your brand before the next page loads, allowing both conscious and unconscious brand recognition to occur.
By providing a "skip" option, you're also telling your visitors that you value their time. Like a pop-up, the visitor can skip an ad. Unlike a pop-up, however, there are no extra windows to clutter up the screen or slow down their system, and web browsers won't prevent the ad from displaying.
By allowing your visitors to see the content they requested unhindered once the ad is finished, you avoid losing sales - and gaining frustration - by denying your visitors what they came to see.