Monitoring Your Online Reputation: Google Alerts
Monitoring your online reputation has become an important element of branding and tracking for marketing campaigns and online businesses. There are dozens of high-end products that monitor online reputations, but a free and easy-to-use program that anyone can manage is Google Alerts.
What is Google Alerts?
Google Alerts is a very simple tool that reports when others share information online based around a keyword. Reports are sent directly to your e-mail inbox. Depending on the specific timing of your choice, reports can be sent as they happen, daily or weekly. The new version of Google Alerts has expanded its features to categorize and filter results.
The following are a few elements of Google Alerts:
- Type: Set the source of information such as news, blogs, video websites and discussions;
- How often: Set how often you are alerted;
- Volume: Set filtered results or broad matches;
- Deliver to: Set the e-mail to deliver the Google Alerts report.
Google Alerts is a great way for monitoring your online reputation. It gives you access to the individuals and communities that mention your brand and other relevant keywords. This in turn, gives you an opportunity for customer support or to generate sales.
Another common use for Google Alerts is to stay up-to-date when others mention your products or services (even your competitors). This could prevent a problem and bad reputation from spreading around the web because your company has failed to respond to the customer.
In all, Google Alerts is extremely easy to set up and implement within an online business or for personal use. Input your keywords, change your settings and you will have new mentions delivered right to your inbox.
Strategies for Monitoring Your Online Reputation with Google Alerts
Although much of Google Alerts is self explanatory, there are a few effective strategies which you may want to implement. These are based on keywords that could lead to sales, marketing initiatives, customer support and even business intelligence.
Here are a few examples of using Google Alerts for monitoring you online reputation:
- Input your product and service keywords to create alerts when people mention your business to aid in handling customer support that may not have come directly to the business. This is a great opportunity to share your valuable insight to the customer and create social awareness for your business.
- Input brand keywords for your business (including employees) to keep track of what others are saying about the company. This will aid you in diffusing heated discussions, landing new sales and learning from customers for future endeavors.
- Input keywords of your competition to learn how people respond and react to their products and services. This aids in understanding what customers want and how to update your own business to reach these customers based on the proven points they've mentioned.
Monitoring your online reputation with Google Alerts can be an effective way to directly improve your business. People are talking about the products and services you have to offer but their voices may be falling on deaf ears if you don't know where it's being said.