Tips on Making SEO-Friendly Content for Your Site
Writing SEO-friendly content is one of the easier elements of SEO. While Google says that you should write for people and not for the search engines, it's also important to optimize your content in order to get more traffic to your website. At the same time, you still want to be able to provide quality content to your visitors without them even noticing that your content is optimized for the search engines.
First and foremost, you should take Google's advice, at least in part. You should be writing for your visitors and not for search engine crawlers. The most important thing is to provide content which is of value to your visitors. Do not sacrifice quality and pack your content with keyword spam in the hopes of making your content more search engine-friendly. If your visitors get turned off by such content, then you end up achieving nothing. This is even truer these days with the 2011 changes to Google's search engine algorithm which greatly discriminates against such low quality content.
To write optimized content, you should choose one or more key-phrases which are relevant to the content of that page. It’s more important to add this key-phrase in the beginning of your article a couple of times as well as in the title and any introductory summary a page may have. Use the key-phrase in your H1 and H2 tags as well, if you are using them. You can be a little more liberal after the first paragraph or two, since the search engine crawlers tend to pay special attention to the beginning of the content more than any other part. Whatever you write, always make sure that the content is relevant. Do not stray from the subject.
Include links in your web content. Ensure that the links are completely relevant and likely to be of interest to the reader. The link text should ideally contain your chosen key-phrase while it should also blend in completely naturally with the sentence.
Although this may seem obvious, avoid spelling mistakes at all costs. Grammar, spelling and punctuation should always be kept to a high standard, mostly for the benefit of your readers but also for the search engines. If you spell your key-phrase incorrectly once or twice, for example, then it's completely counter-productive as far as SEO is concerned.
The actual coding of your website should also be search engine-friendly. This means avoiding excessive use of Java, Flash and other such software. Not only does it do nothing for your SEO campaign; excessive use can also be a turn-off to many visitors. Likewise, avoid complex visual themes which might look nice yet not be search-engine friendly. Making an SEO-friendly site also means making sure that it has a suitable structure. Fill in your H1 tags to make your content both easier for the search engines to read and clearer to your visitors.
In conclusion, consider your visitors first and foremost. Offer content of value to the reader as this is one of the most important factors in building up a good reputation and getting regular visitors as well as repeat ones. Of secondary importance is taking steps to make your content more SEO-friendly.