The Importance of Using H1 Tags on Your Website
SEO is not just about optimizing the written content of your website for the search engines. You also need to take into account the way that your website is actually programmed. Most websites use HTML, the standard markup language of the Internet. This not only makes it possible for any web browser to display your site; it also makes it possible for search engine crawlers to analyse the structure of your site.
H1, H2 and H3 tags are an important element of SEO-friendly web design and while a website can still be successful without them, it's a good idea to use them as doing so will make your site far more search engine-friendly. The 'H' stands for 'headline.' It's basically used for outlining the topic of a section of content. Filling in the H1 tag with a keyword-optimized title, headline or other phrase will make it easier for the search engine crawlers to categorize that page. This will help to make the search engine results more to your favor as well as improve the appropriateness of any pay-per-click advertising on your site.
It's a good idea to fill in the H1 tag on all pages on your site where it is appropriate. The subsequent tags are not so important. The H1 tag should instantly reveal the topic of your article in several words. The search engine crawlers will see this first and normally know exactly how to categorize your page. Because of this, you need to think carefully about what you are going to write in the H1 tag. Whatever you write, it should contain a suitable keyword that defines the content of the page or section and one which people are most likely to search for,.
Remember that the H-tags help to give structure to your website. Search engine crawlers automatically go over every accessible website on a regular basis, analyzing its content and structure. The search engine crawlers exist to index your page so that it will appear in the search results. Having a well-structured page with SEO-friendly HTML and written content is essential in increasing your website's exposure.
A lot of people use images containing text as their headlines on their websites. While this might look nicer to your visitors, it's far better for search engine optimization to avoid this. Search engine crawlers can't actually read the text in the picture, making it completely useless from an SEO perspective.
When adding H1 tags to your content, you may want to use CSS styles as well, since, by default, the text will be in exactly the same format as the bulk of your article, thus making it harder to distinguish.