How to Make Your Website Panda Proof
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Google has developed a new algorithm to calculate its search results. The algorithm, called Panda, targets websites with badly written content. This has caused some confusion with business website owners, who are afraid that their site might be affected. Fortunately, the Google team has provided clear guidelines to what they deem to be good content. Here is an overview of Google's guide to writing quality content for your web pages.
Pretend you are a random website visitor, and ask yourself the following questions to help you to decide if your articles comply to Google's standards for good quality content. All questions presented below are adapted from an article that first appeared on the Google Webmaster Central Blog earlier this year.
- Do you trust the information in this article?
- Does the article offer original content and information?
- Is the article biased, or does it offer multiple angles on the same story?
- Was the article written by an expert or an enthusiast with in-depth knowledge of the subject?
- Does the article look well-thought-out or just hastily thrown together?
- Does the article provide a complete and comprehensible description of the subject?
- Does the article provide an insightful analysis of new and interesting information?
- Is this the sort of article that you would bookmark, share, or recommend to someone else?
- Does the article contain a large amount of advertising that draws the attention away from the main content?
- Would this article be suitable for print in a magazine, encyclopedia, or book?
Next, take a look at the content of your website as a whole. Do the individual web pages stand up on their own, or are there any weaker pages?
- Does the website contain duplicate or similar content across various pages?
- Does the website give information on subjects that are of interest to people, or is the content clearly aimed at scoring high with search engines?
- Do the web pages contain content that is more interesting and valuable than other websites' web pages that would come up in a search for this subject?
- Is the content produced by users?
- Are the articles short, unstructured, or missing vital points?
Overall Impression of the Website
Finally, consider the overall effect of your website on website visitors.
- Would you trust this website with your credit card information?
- Does the website content contain a lot of grammatical errors, spelling mistakes, or factual errors?
- Is the website known to be an authoritative source for this type of information?
- Are the web pages carefully designed and laid out?
- Would internet users complain if this website turned up in their search results?
If you stick to the Google guidelines, you can confidently fill your web pages with good quality SEO-friendly content. If you write content with your website visitors in mind, and you only use approved SEO techniques, the panda algorithm will leave your site alone, and you won't be affected negatively. After all, this is why the algorithm was designed in the first place: to make sure that quality website content will always rank the highest.