Online Marketing - Choosing Your Keywords
A good deal of online marketing is all about the keywords you choose. Choosing optimal keywords will help to ensure that your website enjoys maximum exposure with minimal competition. Using optimal keywords is the most important element of successful search engine optimization (SEO) since it will make your website more visible to the search engines. Considering that the vast majority of visitors arrive at a new site from Google or another search engine, it shouldn't be hard to see just how important this is.
When you are thinking about which keywords to choose for your website's content, you should immediately put yourself in the shoes of your expected visitors. Which words and phrases do you think they would be searching for in Google to get to your website? If you were looking for websites similar to your own, what would you type into Google? Write down a list of all of the key words and phrases that you can think of. This is the first step in brainstorming for key words and phrases. It's time to get creative at this point, without worrying about keyword value and efficiency.
Long-tail keywords are often considered to be the most effective in search engine optimization. This is because they help you to dominate a more specific niche thanks to the relatively low amount of competition. Long-tail keywords are basically phrases containing two to five words. Each page of your site will contain these keywords or a modification of the main keyword which you primarily associate your site with. For example, if you are running a website about cheap travel in Europe, you might consider long-tail key phrases such as "budget travel Europe" or "travel Europe cheaply" in your online marketing campaign.
Once you've jotted down a list of possible keywords and phrases, it is now time to find out which ones are most suitable from a financial point of view. This is where the Google AdWords Keyword Tool comes in. This valuable free tool helps you to select the most efficient keywords. You'll need to have a free Google AdWords account to use all of the features.
When you use the tool, type in one of the key words or phrases that you thought about earlier. It will then provide you with a list of recommended keywords related to the one you entered. By moving the mouse over the competition section for each result, you’ll also be able to see the KEI rating, including the one that you entered. KEI stands for keyword efficiency index. If, for example, a keyword is very rarely searched for, it will have a very low KEI. You can also see how much competition a certain phrase has and how much it is worth in pay-per-click (PPC) or pay-per-view (PPV) advertising. For best results, you should choose long-tail keywords which provide the best compromise between number of searches and the level of competition.
When you've chosen your keywords, you should include them plentifully in the content of your website. They should be included in the meta tags, titles and content itself. In fact, it is also a very good idea to include the key word or phrase in the domain name that you register as well. Finally, take care not to overuse keywords in such a way that your content starts to look like spam. Keywords should blend in naturally in such a way that the average visitor to your website will be unable to notice them.