Getting Started With Local Search Marketing
Businesses today cannot afford to ignore the increasing popularity of local search. According to research by Nielsen, the use of local search has increased by over 88% in the past two years, and continued growth is expected. Discover how to get started with local search marketing for your business.
The rise in mobile phone use is helping spur the growth of local search. When a user searches online for goods or services, local businesses and their information are displayed. Search engines now include additional information, such as maps and operating hours.
Local search results are also displayed on business directories. Yelp and Citysearch, for example, are two popular directories that present local results. In addition to providing business information, these sites also display customer reviews.
Most local search marketing relies on securing organic listings in Google, Yahoo!, and Bing. However, paid business directory inclusion is also becoming more popular. Many communities are launching their own neighborhood and business directories, which are supported in part by advertising from local businesses.
Local search marketing does not have to be an expensive endeavor. Many of the high visibility websites, such as Google Places, are free to join. Once you've established your free listings, you can then gradually increase your local search marketing efforts with paid services.
Effective local search marketing starts with keyword analysis. Discovering what keywords people use when they search for your product or service will help you target your efforts. Ideally, your business will appear in results for not only your business name, but also for popular keywords. When you incorporate keywords into your business information, you will have a better chance of appearing in related search engine listings. This will result in increased website traffic.
Once you know what keywords to target, it's time to register with the various services that are available. All of the major search engines have resources for local businesses. Providing accurate descriptions, maps, website links, and even videos will help make your business listing to be more appealing. Often, the listing services will call your business to make sure your company is real, and the information provided is accurate. This is usually the final step in registering your business.
Maximizing your local search listings by providing relevant business information will result in increased website traffic, greater search engine visibility, and more sales. Get started with local search marketing by claiming your free listings with the major search engines and directories. After that, you can build on your success by branching out into paid business directories. Local search marketing is the best way to reach more customers.