Investment in Web Traffic vs. Reward
Web Traffic happens to be one of the most needed characteristics for a website at all times, yet it is also extremely picky with results depending on the quality. There is always room for improvement when it comes to a website and the traffic that is being sent to it, organic traffic also falls into this category, and website owners should be constantly trying to filter out the bad or neutral traffic and bring in more of the solid paying customers. There can be many different meanings behind traffic, your job as a web master is to collect the information on the traffic and then try to improve the quality. Here's a few methods for getting a better traffic conversion rating.
More and more I see naive web owners investing in cheap, yet affordable traffic that boasts high numbers without results. In the end the only goal is to make money and reach your end desired result, so throwing around flashy numbers and suspiciously high ratings are not needed. Especially when someone is new to the web game, they are met with huge traffic providers that can post up large numbers which will seem to be encouraging to the point that the website owner will continue to spend money into a never ending process that does not produce results. For this reason the bad traffic is actually working towards the sellers point of view and it is not concentrating on what the website truly needs. If this is your first time even considering increasing your traffic through specifically targeted means, make sure to take a look at many different services and the different ways that they are offered. For instance, if you are running a local business than the actual target of the traffic has to be very small and precise. A mistake on that level could mean a huge waste of time and effort. Again, you should try to minimize problems and set-backs as they will inevitably pile up and cause more large-scale problems even if it doesn't seem possible right now. Once you have a scale or region where you need the traffic from, next you should take a look at the different people that are offered. It may be easiest to think of traffic as different food groups, and how you pick different foods from the supermarket depending on not only your specific diet but your mood that day. Similarly, web sites do not necessarily have one best traffic type, but there are different ones that will give greater results. This is why extensive time should be put into small-scale tests before actually opening up a long term campaign and blasting your website all across the world if that is what you desire.
The Testing Phase
As I mentioned briefly before, the most effective way to make sure that your traffic will create great conversions for your website is by testing the different targeted regions. Don't be afraid to try out some regions that seem crazy, often I find that some work better than others and the crazy choice that you would never have made if it were not for a slight desire could lead to an amazing outcome. Sometimes there are just no reasons behind why a specific method works, but for you it just happens to be the best. There is a definite personal aspect to getting traffic to your website and this is mostly shown in the person behind the operations. If you are someone who is normally shy and stressed out, you are more likely to stick to the plan and never stray from a normal choice. This can be detrimental to your progress unfortunately because making risky choices happens to be a large part of running your website. Normally in life we can choose to follow a strict schedule that gives us no free time or fun, and yet we will benefit in some form and never have any variables. Not only is this method very boring but in the online scene it just will not work. Make sure to allow yourself to accept mistakes much differently than you would in normal life. In the Internet you will now refer to mistakes as trial and error. Mistakes may be made, but if you make good use of them and learn from them, then you have conquered what could have been your downfall. Now this of course reiterates back to my main point that we are searching for a reward in the online scene. People will always have a different reward in mind, for some it may be an amount of money, for others they may want to accomplish a task or create something amazing that makes other people in the world smile. From personal experience normally people are after money, but do not weigh into the effort to reward scale often enough and will perish at the hands of their competitors. The most important factor to take into account is how much effort you are putting into a job, and how much of a result are you taking out. As I said, sometimes your result will be nothing and you will have unfortunately done a bad job, but in the end as time goes on you will hopefully get a sense of what is needed to accomplish different tasks and you will be able to control the outcome of projects to a much better extent.