How To Steal Relevant Backlinks From Your Lazy Competition and Ricochet Your Website To the Top of the SERPs
If you aren't indexed in a major search engine, you might as well not exist on the Internet these days. Many websites get the bulk of their web traffic from organic search, and if you don't know how to compete with that, you'll have to live in pay-per-click land and pay the ever increasing fees for living there.
Getting backlinks is a crucial part of gaining traction in search engines. In fact, it's arguably the second-most important aspect of getting your site ranked where you want it to be. However, not just any backlink will do. Do you really think paying someone $5 for 1,000 crappy backlinks is going to push you to the top of the SE results pages for a competitive search term? Get real. All of those spammy links don't hold a candle to vetted, hard-won, merit-based links. The problem is that going in through the "front door" is tough at best, and nearly impossible for high-quality authority websites.
Your best bet is to go through the "back door." You can make it a bit easier if you're willing to do some work that your lazy competition won't. Perform a search for your chosen keyword. While your future customers are going to be looking on page 1 for you (naturally, you're nowhere to be found just yet), there are existing resources that have gone the way of the dinosaur. A company or a website owner who stays on top of his game won't let any of the links pointing to his site go dead. A "404" page doesn't look good to Google, or any other search engine, and so these pages get shuffled back down the line so that pages with actual content get pushed to the top.
This is a goldmine for you. Go to page 10 or 20 in the search results, and find those sites that have just given up. You know the ones. The sites where the website owner tried to compete but just couldn't or gave up. His site may be worthless now, but chances are that he was able to get some really good backlinks. Unfortunately, that resource page is now just a stale "404" page. Drop that URL into the way-back machine. Find out who is still linking to that page and what content used to be there.
Take that content and freshen it up. Put it on your site. Now, go around and contact all of those people who have links pointing to that stale, old, dead "404" page. Tell them you have fresh content and can offer something valuable to their readers. Tell them that you are committed to updating the content and keeping it fresh and relevant. Don't drop the ball like your lazy competitors. What do you think they're going to say to your request for a link? You're not begging. You're the white knight saving them from link rot.
The best part of the whole deal is that you're building relevant backlinks to your site that are merit-based and would otherwise be impossible to get if you had tried to storm the front door.