Grow Your Small Business with These Great Twitter Tips
Social media sites like Twitter and Facebook are changing the world of business, much as the Internet itself changed the business landscape only a decade or so ago. Many companies are still learning to navigate the world of social media, and the ones that have mastered that world are already starting to see results.
Many business experts recommend that even the smallest companies set up their own Facebook pages and Twitter feeds, but merely setting up those accounts is not enough. Setting up a Twitter account for your small business is just the beginning. You also need to know when, and what, to tweet and how to use this powerful social media site to grow your business and your brand loyalty.
One of the most powerful ways to use Twitter for your business is to set up separate channels for your various product lines. If your business is very small, you may not need to do this, but if your company makes more than one line of products, separating your Twitter feeds makes a lot of sense.
Creating subchannels on your Twitter account allows you to focus on different areas of interest, making it easier for your followers and potential customers to find exactly what they are looking for. Providing really useful information for your followers is one of the most important keys to success on Twitter, no matter what the nature of your business.
Local Marketing Opportunities
One of the most powerful features of Twitter is its ability to focus on both local and global venues. As a small business, you can use the local features of Twitter to help your would-be customers find you and learn about what you have to offer.
Twitter allows users to find businesses in their area, whether they are at home or traveling. These powerful features can be harnessed by smart businesses to grab new customers and offer special deals to the ones they already have. If your small business is not already using the local features of Twitter, doing so can help your firm grow.
Start an Online Conversation
Blogs are well known as places for people to get together and talk about the things they are passionate about. As a microblogging site, Twitter has the same potential, and that can be good for your small business. Twitter is the perfect platform for engaging in real conversations with your customers, clients and prospects. Smart businesses can use the Twitter platform to learn about their customers, including what they need and what they are looking for from local businesses. This information can be extremely valuable, especially for small businesses trying to grow their client bases.
Companies can also use Twitter to respond to the needs of their customers in real time. In fact, Twitter is one of the best venues for businesses to engage with their customers and respond directly to their comments. No matter what the nature of your company, knowing what your customers want and need can put you head and shoulders above your competitors.
Twitter is a valuable tool for business, and more and more small businesses are joining the Twitter revolution. If your company has not yet joined the fray, now is the perfect time to check it out. This microblogging platform has already changed the way people communicate, and the proliferation of smart phones, tablets and other online connections promise to make the platform even more valuable to both businesses and consumers.