The Myth Of Blog Comment Links As A Legit Backlink Strategy
There is so much baloney flying around the Internet, that you could solve the world's hunger crisis. Building backlinks is absolutely crucial for your website, but there's really only a handful of ways to do it properly. One of the many ways that will get you nowhere is commenting on blogs.
Unless you haven't been on the Internet since 2003, you might have noticed that at the bottom of most blogs is a place for you to leave a comment. The comment section is where you can make comments about what you just read (duh). The value in doing this is that the website owner gets additional content that enhances that page's value to other people.
The idea is that people will read the blog post, then leave helpful or insightful comments or questions, and a running dialog can develop. As more and more users read through the post and comments, they get to interact with, and benefit from, the knowledge of the original poster and whomever happens to be adding value in the comments section.
Many SEO gurus advise that you drop a backlink to your website in the comments section of blogs either within the comment itself or put your anchor text keyword in place of your name when you make your comment. This link should count as a backlink to your website. The more backlinks you get to your site, the better your search engine rankings will be. Right?
What SEO Companies Have To Say About This
Do a search in your favorite search engine for "blog comment service." There's no shortage of SEO companies willing to sell you a comment monkey willing to surf the Internet all day and post comments for you. One website advertises the following:
"A Blog Commenting Service that works!
Blog Commenting is the process of posting feedback or comments in blog posts in order to get referral traffic and increase search engine rankings of sites.
This doesn’t mean that anyone can write anything in any blog, it means that comments on posts need to be relevant, thought provoking and intelligent.
At BlogCommentingService.net, not only do we post high quality comments on Do Follow Blogs, but we also ensure that comments are approved.
We also believe that it doesn’t just end with posting good quality, but equal emphasis needs to be made on selecting the right topics to post on. You will never find us posting on unrelated posts or articles.
Our team of experts makes sure that all comments made promoting your website are done on topics relevant to your site and the thread in which they are posted."
Another company promises:
anchor texts available
native English writers
It's hard not to chuckle when reading the description of these services. Natural links? Hello? Since when does "natural" consist of paying someone to post comments and links for the sole purpose of gaming search rankings? That sounds more like margarine being passed off as butter. Besides, are you comfortable with these blog commenting services leaving spam like this on other people's websites?
Now, you might be thinking "well, not all blog commenting services spam other websites." OK, maybe not all blog commenting services are bad, but do they work over the long-term?
Commenting on blogs is fine, but benefiting from the backlink you drop is probably not possible in the long-term. Think about it. A link in the comment section is basically the same as those old FFA (free for all) links pages from back in the day. Do you remember those? It's just another way to spam the search engines with anything and everything. Even if you are a legitimate website owner, you're throwing your hat into the ring with the scumbags of the Internet marketing world.
Companies like Google aren't fooled by these kinds of cheap backlink tricks. That's why their algorithm constantly weeds this stuff out over time. A backlink from a blog comment is ridiculously easy to get.
This is something you can automate. You don't need to purchase a service that promises you 500 comments with backlinks. You can just hire a coding nerd to write a script for you that will scour the Internet for comments on other blogs, scrape them up, spin them around, and "repurpose" them on a blog you own that then links to another blog that you own. While you're at it, why bother with blog comments? Why not just scrape content, mash it up, and post on a blog you own.
Wait. Forget scraping content. Why not just get articles from an "article spinning" company and post them to your blog? Then, you could get unlimited backlinks to your site, and it would cost you far less than paying a comment monkey to post fake backlinks for you. Then, you can make millions of dollars and live happily ever after.
Not so fast. What makes these links worthless is the fact that they are so easy to get. Search engines don't exist to give you good rankings. They exist to make good information easier for users to find. Why would a search engine make it that easy to buy your way to the top of the organic listings? It wouldn't.
Yet, SEO companies still sell "blog commenting services" as a way to help you improve your organic ranking. "Link wheel" services still exist, trying to sell you on their "natural" 3-way link scheme. Automated article spinning and content submission services still exist, trying to sell you "article marketing" services.
What could the value of such easy to obtain backlinks be? They can't be worth too much, and some of them cost a pretty penny. If you want to be on top of Google's search rankings, and you're already willing to pay for it, just get it over with and put up an adword's ad.
If buying your way into the organic listings worked as a scalable backlink strategy, then you'd see an endless number of worthless blogs with a bunch of backlinks to websites selling Viagra. What's worse, you'd see a bunch of porn, gambling, and junk sites in every niche dominating the search engines for every search term imaginable.
Does that mean that you should never leave blog comments? No. There is one major advantage to leaving comments on someone else's blog, with a link back to your site. If the blog gets a lot of traffic, then you could get some of that traffic flowing through to your site.
Of course, this means you actually have to have something to say. You should also try engaging the audience on the blog as well. If all you do is post one comment, and then post your name as your keyword, you get zero long-term benefit from it.
Finally, if you do decide to comment on someone else's blog, and you want to leave a backlink to your site, comment on a blog that has a complimentary product or service. If you're shamelessly promoting your latest "make money online" ebook on a blog about bodybuilding, then you're probably going to be drummed off of the website in two seconds flat.