Seven Important Reasons A Website Would Benefit Your Business
We live in an age of technology, and it has changed every aspect of our lives. The way we shop, the way we communicate, and the way we work, are all a direct result of the latest technology. The world has become a global market, and enterprising businesses are utilizing websites to take advantage of a growing consumer base. It's a new century, and every business, small or large, needs a website. If you still don't have a website for your business, it's time to jump on the bandwagon.
Phone Books Are Obsolete – Search engines are the number one source for information. With instant access to the Internet via all wireless devices, most consumers go online to search for the products and businesses they want. Smart phones work from everywhere, and offer maps to direct people to business locations. Without a website, your business won't be found.
Consumers Read Ads Online – Consumers bookmark the websites of the businesses they frequent. Website owners can offer special coupons for the visitors to their site, and customers can print them out at home. Advertising sales and special promotions on your website is fast, and offers a tremendous saving over print advertising. Last minute ideas can be quickly added to a website.
Educate Consumers – Your website gives you the opportunity to educate consumers about your products and services. The company that sells tires can show photographs and diagrams. They can also provide detailed information on the tire's braking test results and other safety information. The expense of providing so much valuable information in a print ad would be cost-prohibitive. Because there are no space limits, except those you choose, you can present an abundance of valuable information and graphics to your website visitors.
Expand Your Market – When consumers are searching online, they frequently type the name of the product they want, along with their location. If you sell the best widgets made, and you have that information on your website, people will travel a little further to get the better widgets your business sells. Online shopping is also very popular, and if you are willing to ship your widgets, you can drastically increase your customer base.
Compile an Email Mailing List – A current mailing list is a valuable asset to a business. Your website can offer each visitor the opportunity to sign up for your business mailing list. A monthly newsletter offering information on upcoming sales, new product lines, and helpful hints is a great asset. Newsletters can contain offers, coupons, and exclusive offers just for mailing list subscribers.
Answer Questions – Be sure your website contains a FAQ (frequently asked questions) page. Compile a list of your customer's most frequently asked questions. Provide these questions, with your answers, on the FAQ page. Consumers appreciate having important information quickly available, and will often find the answer to their questions on a well FAQ page. This saves time and money for the business and the consumer.
Websites Are Business Locations – Your website is another business location. It is just as real as your brick and mortar storefront. Your website offers several advantages. Because it is open twenty-four hours a day, seven days a week, people can visit at the time most convenient for them. If you offer online shopping, your out of state customer base will grow, and your sales will increase.
It's the twenty-first century, and in order for businesses to grow and be successful, they must have an online presence. Resist the temptation to allow a friend or student to build your site. Contact a professional web designer who understands the ins and outs of optimizing your website for Google ranking. Having your own business website is more affordable than weekly newspaper advertising, and far more effective. It’s time to expand your business success with a well designed website.