How opt-in marketing can streamline your online business?

By , posted on
Filed Under Marketing & Advertising

Opt-in Marketing


Opt-in marketing can be a powerful tool for advertising your online business and promoting your merchandise on the web. It allows advertisers to target their audience and contact only those customers who actually wish to receive information about the company's products. Hence, this kind of marketing is also sometimes, referred to as permission based marketing as customers willingly choose to receive business communication through e-mails. This works out to be a cost effective option for most of the companies as they are able to sell their products to a niche audience.

As a result, companies can build their huge list of customers and improve their social contacts to boost their company's sales. The main focus of opt-in marketing is to develop good rapport with the customers by direct communication with them using e-mails. As a marketing tool, opt-in marketing has a good potential of reaching more visitors. It can help in your company's brand building exercise and boost your company's image in the long run.

However, there are many challenges that need to be met in opt-in marketing such as attracting the subscribers to purchase your products. In opt-in marketing, the customers need to get something of high value in return for subscribing to your e-mail list and feel more valued. Hence, it may be a good option to provide them incentives in the form of discounts or cash vouchers so that they are keen on buying your products.

Top 3 tips that can add value to your opt-in marketing campaign:

Aggressive sales promotion
Now, in opt-in marketing, you need to be very clear in communicating your messages across to the customer. The main motive of using this method is to encourage the target audience to show interest in your product and motivate them to purchase it. Hence, you need to go a step further and include a call to action in your e-mail newsletter so that they will be willing to purchase your product easily without much convincing.

Building trust and credibility
This is the foremost step required in opt-in marketing, if you want to grow your opt-in subscribers list and get access to your target audience. In any kind of business, building confidence and trust in the customers is very vital for improving your sales prospects and earning good reputation in the market. Hence, it is important to recognize specific needs and preferences of individual customers and offer them the best service.

Encourage subscribers to be proactive
It is not just important to add subscribers to your opt-in marketing list but at the same time, you need to prompt them to respond as quickly as possible. You could include links to your website in your e-mail newsletters or share some interesting information with them. In short, you must be able to captivate the target audience using your e-mail newsletters and encourage them to take a quick action.

Opt-in marketing can give amazing results, if you are able to target the right audience and it is definitely an excellent way to market your products and services.

About the author
Shobha Atre
Shobha Atre
Shobha takes special interest in writing blogs about the latest social media news, marketing and new advertising trends in online business. She also loves writing reviews on tech gadgets, particularly related to smartphones and laptops. Her association with the writing industry has been from the past 7 years and she loves writing about all kinds of trending topics in general. Formerly, she has contributed feature articles for international magazine publications such as "Live IT" and " B.R International - Read more stories from .
The Impact of Color on Your Website's SEO and User Engagement The Impact of Color on... By Federico Einhorn
Posted on September 22, 2017
Inbound Marketing in 2018: A 13-Point Checklist for a Powerful Content Strategy Inbound Marketing in... By Federico Einhorn
Posted on September 16, 2017
Five Benefits of SEO Marketing Five Benefits of SEO... By Federico Einhorn
Posted on September 2, 2017