SEO Built Into Web Design
One of the smartest new ways of optimizing a website can start right from the first design phase. Before you start calling that fancy SEO firm and laying out money for aftermarket SEO try starting the optimization yourself right from the get go. People often underestimate the power that the code behind a website has on the SEO. Often the meta tags, general tags, or even backlinks are completely left out of a website, which is a shame because these are some for the strongest ways of SEO’ing a website. It is correct that if you are in a competitive niche you will need to go the extra mile when trying to rank on search engines, but nothing says that you need to neglect the most basic forms of it. We will start from some of the most basic ways of controlling your page keywords and SEO to slightly more advanced tactics, but in the end all of these methods are highly accomplish-able even by a novice’s standards.
The Meta Tags
The first step in this program to starting off your SEO even before completion of the website is the meta tags. Make sure that you have added relevant and intuitive keywords and a good title into your tags, this will greatly help you out in the long run with crawlers sent out by Google and other search engines. To put it in layman’s terms, Google has bots being sent out to any and all websites that are linked to another website. This is hard to explain to someone who doesn’t understand the concept of backlinks but essentially Google started out manually submitting their own links. They would take the information down themselves and then upload it into the search engine, this was way back before the bots had evolved into the massive beasts they are today. Now, Google has bots which are completely automated which go to every link on a website and then every link on the websites it was just linked to. Essentially any formal website, or any website that people have any reason to go to, or be searching for will be found this way. Even one link can lead to a site being indexed. Basically indexed just means that Google has picked up your website and started ranking you on whatever keywords that you have put out for it to find, but also some long tail keywords that will manually turn into keywords for your site just by the way things work. This brings us back to the idea of meta tags and keywords. As a website owner the main idea that your website will almost always revolve around is getting traffic, you want to spread your knowledge all around the world, and make as much money off of it as possible, if that is in fact your end goal. But either way getting traffic to your website will be a result that you desire. Today we have chosen to talk about different SEO tips which are the basic ways to getting organic traffic for your website. Finally, the meta tags which are a basic code and keywords which you will type into the base of your site’s html when you are designing it, will have a huge impact on the SEO and therefore how much organic traffic you are granted versus your competitors, all because of how Google ranks you, and having nothing to do with the service or products you provide.
Other Important Features
Another super important feature to involve in your website, is relevant keywords or the main ideas into your title. Google puts emphasis on the url keywords, the title, and the meta tags of a website. This is also why I am explaining the merits of pre-website design, as Google will initially rank you based on your effort in these parts of the website. First off, find a great title for your website. Unfortunately for websites the best titles usually incorporate some, in not all, of the main keywords that you are fighting for. If you are trying to start up a burger site, you would make sure to include the word burger somewhere in the website URL. The reasoning behind this is that Google will initially place you in the queue for those direct keywords, and it is extremely likely that you will place in the number one slot for your direct worded url. Take the time to research a smart sounding title that incorporates all of these features and it will give you a great boost right off the bat. Next is the page title and description. Even if you need to fudge the actual name slightly, or are going to be using an image based logo at the top of your page, make sure to fill these out still. In the code of your website’s html there will always be a place for a search engine to find out the name and title of your website and that info will be used to index your site. Think about it this way, how could a search engine bot be smart enough to read a logo and then try to figure out the name of your site. This may have to be done through the meta tags of your site, depending on how you are hosting your website and whether it is run through wordpress or not. Lastly, the final quick fix to add into your website is a custom picture to be displayed on top of the url in web browsers. Different web browsers will display the image, but having a distinct one will work in the same way as a logo in that it will give your buyers something to remember, name recognition if you will, and that will effectively increase your customer’s loyalty over time. Hopefully these tips will help the start to a new website that can be successfully SEO’d even before you have finalized your website.