How to Build Links for SEO
Link building is an essential component of effective SEO. You can get everything right when it comes to the on-page SEO and still not rank in the top 10, or even the top 100. Depending on how competitive your keyword phrase is, you may have to build a lot of links to get your article on the front page of Google.
So how do you build links for SEO? There are many ways, but some are better than others. Here are some of the strategies you might want to implement to build links to your website.
Writing articles for other websites is a good way to get links. Most sites that accept guest posts will let you include a few links back to your own site within the body of the article. You have control over the content, so you can make sure your links have the right anchor text to help your page rank for the keywords you are targeting.
Sites like Ezine Articles and Article Dashboard are called article directories. These sites allow writers to post articles and include links to their site, usually at the end of the article in a bio or resource box. These articles can be published by other websites as long as they keep the resource box and links intact. This can lead to additional backlinks without any extra effort. Try to focus on the most popular article directories so that your article is more likely to be found and re-published.
There are all sorts of backlink services, but the best of them distribute articles that you write to a network of websites that exist purely for that purpose. You must pay a fee for the service as well as writing or purchasing the articles to be distributed. For example, on BuildMyRank.com, you'll pay $59 per month for a basic subscription, and you can include one link to your site for every 150 words in each article. If you prefer not to write your own articles, they have an outsourcing service for an additional fee of $2.50 per article.
A link exchange involves two or more webmasters agreeing to link to one another's sites. The simplest form is where site A links to site B and site B links back. Three-way link exchanges, where site A links to site B, which links to site C, which links to site A, are also common. Link exchanges can be for blogroll (sidebar) links, in-content links, or links on a resources page. New sites should be cautious about accepting sitewide links from large websites. Getting 1000 new links very suddenly can have a negative impact on your site's rankings.
The search engines frown on buying links, so if you engage in this practice, you should not advertise on your site that you do so. You should also not buy links from sites that make it obvious that they sell links.
Most comment links are nofollow, which means the site owner has instructed the search engines to ignore them. However, you can also get do-follow comment links. Try searching for "CommentLuv" plus your keyword or "KeywordLuv" plus your keyword. These are plugins that provide extra features for commenters. CommentLuv lets you select one of the most recent posts on your blog to link to, and KeywordLuv allows you to get a do-follow link after your name with the anchor text and URL of your choice. To use KeywordLuv, you have to enter your name as Bob@keyword phrase. The keyword phrase will be separated from your name and linked to the URL you specify.
Most forums allow you to add a signature to your posts that includes a link to your site. If you post in any forums, it's a good idea to make use of your signature.
Web 2.0 Properties
Web 2.0 properties are sites that allow you to post your own content. For example, you can set up a blog on Blogger, WordPress.com, Posterous, etc. and post articles that link back to your site. Revenue-sharing sites such as HubPages, Squidoo, and Wizzley are also a great place to post articles for backlinks. You might even earn some additional revenue from your backlinking articles. Check the terms before posting because these sites usually require unique content.
Social Media Links
Twitter and Facebook are just the beginning. There are dozens of social media sites that allow you to link to your content. Social bookmarking sites such as Digg and Stumbleupon are a good place to start, and if your site has a lot of photos, be sure to check out Pinterest.
Spammers get thousands of links, but they are usually low-quality links. If you are constantly battling comment spam on your blog, this is where it's coming from. There are software programs you can buy and services you can subscribe to that will submit thousands of comments or spam forums with your links. You can also get software that will create fake profiles that link back to you or mass submit poorly spun articles all over the Internet.
Hopefully, you will stick with high-quality links and avoid littering the web with garbage. These types of links are generally discounted by the search engines, so you need a large number of them to see results, and once you get your site to the top, you'll be in danger of being penalized if someone does a manual review of your website.
The best links are those that come from original content that is posted on high-quality, relevant sites. You'll get the biggest benefit from these links, and because they come from good sites, you won't have to worry about losing your rankings after working so hard to get to the top.