Facebook Announces fMC, a Special Event for Marketers
Alright Social Media Marketers and Facebook fans, be sure to mark your calendars as the largest social network on the web announced the first ever fMC—"a Facebook event specifically for marketers." The conference will take place on November 29 in New York City from 12 PM to 6 PM.
The announcement, which can be found here, is short and direct, and simply reads:
Join us as Facebook leaders, along with product and marketing experts, share our newest solutions, actionable insights, and proven strategies that demonstrate how you can use social technology to drive business growth.
fMC (Which most likely stands for "Facebook Marketing Conference",) will have keynote presentations delivered by Facebook COO Sheryl Sandberg, VP of Product, Chirs Cox, and David Fischer, the social network’s VP of Marketing.
There will be Breakout Sessions wherein "Experts from Facebook will lead inspirational sessions that outline key solutions and success stories." On top of this, there will also be a "Fireside Chat" in which Sandberg "will host an esteemed guest to share their experience building essential connections on Facebook."
Customary to most conferences, the fMC will have "Cocktails and Conversation," which will give marketers the opportunity to have one on one conversations with experts about Facebook. And of course, an event wouldn't be complete without an after party. When the event closes, the social network will host a party in celebration of the first annual Facebook conference for marketers.
There’s Good News & Bad News
Let's start with the bad news. Unfortunately, fMC is an invite-only event, so only a limited number of individuals will get to experience the conference first-hand. It's also for this reason that Facebook isn't revealing much about it. Most of fMC's details can be found in the invitations, so for now, all we know is that it's going to take place in New York on the afternoon of February 29.
The good news is fMC will welcome "virtual guests," and they'll be live streaming the event here from 12 PM – 6 PM on the day itself. The media will probably cover the event like crazy anyway, but if you want to be one of the first to know about marketing opportunities on Facebook, be sure to tune in.
While the social network is staying hush-hush about fMC, there are a few speculations on the things that will be discussed at the event. AllFacebook.com is predicting that Facebook "will use that event to introduce timeline for pages." This is pretty logical, considering that the Timeline is currently being rolled out to all users. It makes perfect sense that they'll roll out Timeline for brand pages as well.
Aside from Timeline for brands, we're also willing to bet that Facebook will soon be introducing more advertising opportunities. For one thing, it's already been reported that Facebook will start bringing ads to mobile, so marketers will probably be briefed about this matter at the fMC. Additionally, with the introduction of Timeline and other layout changes, we wouldn't be surprised if the guys at Facebook had a lot more advertising opportunities hidden up their sleeves.
In any case, it's best to tune in the live broadcast, not just get the latest news about Facebook, but to learn new things about social media marketing. While there are a lot of blogs out there that provide tips on how marketers can utilize the various features of Facebook, fMC is different. Since this event is coming from Facebook itself, expect it to be nothing short of an exciting marketing presentation like no other.
Image credit: GOIABA (Goiabarea) on Flickr