Know Your Klout Score To Measure Your Social Media Influence
Klout is a social media analytics tool that allows online business enterprises to measure their social influence on popular networking sites such as Twitter and Facebook. As a social monitoring tool, Klout uses the data from different social networking sites to figure out the popularity of the user's content and tries to find out people's reaction to the content. In addition, Klout offers exclusive services to the users, where they can sign up to create and get a Klout score ranging from 1 to 100. Thus in simple terms, the higher the Klout score, the greater is the online social influence of the user on these networks.
There are number of ways that Klout uses to determine an online score for the users ranging from comments, likes, retweets, tips and reshares on different blog posts. In addition, Klout uses some interesting metrics to measure your online social influence that includes the following:
True Reach that refers to the number of people who are able to reach and influence using your online content. For this purpose, Klout makes a detailed analysis of more than over two and a half billion connections and different kinds of content. This helps them to determine as to who is within your true reach.
Amplication provides the ability to determine the kind of influence you are able to have on the target audience. It also helps to know how the online users react to your content and the overall impact that it has on the people who view and read your online content.
Network impact is a vital factor in assessing your Klout score as it can be used to find out the kind of audience who like to read your content. Hence, it just does not measure the numbers but helps you in targeting a specific audience to convey your marketing message.
Using Klout programs to achieve success in branding
Earn Klout perks
Now, you can earn Klout perks that are provided to some of the exclusive users who have the ability to influence people by using their online content. This could relate to certain areas, where you may have expertise on different topics of interest. There are various areas such as entertainment, sports, technology including food and beverages. For online companies, this could open up a whole new world of opportunities to launch new products in the market. Such brand perk programs can boost the popularity of your products and help you reach a larger target audience.
Direct interaction with the customers
Using Klout brand pages, you can now build your list of influencers that may be related to a particular area of interest or industry. Suppose you are an airline service provider, then you can connect to your audience directly by associating with topics pertaining to traveling. There are many possibilities of improving your branding efforts and influence lot of customers by establishing a direct communication channel with your customers.
Hence, Klout score can be the best way to build and create your brand and have maximum impact on your online customers.