Top 5 Tips To Use Pinterest For Promoting Your Online Business

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Filed Under Marketing & Advertising

Pinterest is the latest social media trend that has gained lot of popularity among a vast number of users in the online community. In a matter of few months, it has grown phenomenally from 1.2 million users to almost 5 million users who access this site for sharing their different interests. The main objective of Pinterest is to share some interesting images that people may often find at the time of surfing the web. It is similar to the pin board that we all find in the offices, where people post some interesting things with the other people.


Pinterest Pinboards


Now, apart from sharing personal interests, Pinterest can be an excellent way of advertising your online business and improve your branding efforts. With the help of Pinterest, you can get more number of backlinks for your website that can help in providing greater visibility to your products among the customers. In addition, you can also share relevant images that have a close association with your products including your company's brand logo and interesting pictures. Based on that, you can create a catalogue of different products and items offered by your company.

Besides, you can get free sales promotion for your online products using word of mouth advertising that is possible using Pinterest. Using the widgets provided by this tool, you can invite the users to share interesting information on their personal pinboard. In this way, you can attract a greater number of audience to your website and increase your customer base. Using SEO techniques in Pinterest also allows you to improve traffic to your website and can boost your branding efforts.

Try some of these Pinterest strategies to get the best results in online advertising:

Engage your online audience
Now you can use Pinterest to build a solid network of users from different online communities. One of the best ways is to utilize this medium to the best possible extent to develop an ongoing relationship with your potential customers. It is a good idea to post comments on items posted by other users and also thank them, if they have liked something interesting that you have shared. Besides, you can also encourage customers to repin some of the products that they may have liked from your products list.

Create greater value for the users
There are higher chances of more number of users visiting your website, if you can offer them something interesting with substantial value. In addition to featuring your products and services, you can also pin interesting information about associated products that can benefit your target audience. In short, users are likely to stay away from a Pinterest profile that relies solely on promoting the company's products and services.

Generate curiosity among the users
Pinterest is one of the best ways of engaging people by providing them a great opportunity to know more about your products and services. One way of grabbing the attention of the audience is by evoking greater curiosity in them and encouraging them to participate in various contests. You can also offer discounts and special offers on different products.

Categorize your products
It is important to remember to pin your interests by using the right category that can make browsing through your products much easier for the users. Besides, it can help you to target a specific audience, who may be keen to know more about your products and make a final purchase. For example: If you are focused on selling clothes, then you can choose different categories such as men's fashion, women's fashion, kids clothing etc. In addition, you can also feature some of the popular products in a different category in this manner.

Make the best use of SEO techniques
With Pinterest, you can use SEO strategies to the best possible extent to drive targeted traffic to your website. It may be a good idea to provide some interesting description about your products and also use the most popular and relevant keywords to encourage more number of visitors to your website. This can also help you to generate good backlinks for your product and provide greater visibility to your products in the market. In addition, it is a good idea to share your pin among social ntworking sites to gain access to a larger target audience.

Provide high value content to the users
Now, it is important to share high quality and interesting content to the users to capture their attention. You can provide some excellent ideas or share interesting tips using Pinterest so that the users may be keen to repin your content. Apart from pinning images, it makes good sense to share interesting videos that are informative and helps in educating your potential customers. Rather than focusing on selling, your content must be able to provide valuable information about your products and create a lasting impression on the minds of the target audience.

Increase your brand exposure
You can share some inspiring photos, images, websites, and logos and re-invent something new to provide to your target audience. Besides, you can also pin photos of your company and the team members by providing a short and interesting description. Inspiration boards and Pin-tutorials may be a great idea to provide greater credibility to your brand and create more hype about your products in the market.

Piinterest offers some promising business opportunities for rising entrepreneurs in creative professions such as interior design, fashion photography including graphic designers. They can use the bulletin board to share some of their samples and portfolios with the users. At the same time, both small and medium enterprises can benefit a lot by using Pinterest to promote their online products. It is a great tool to engage more customers and increase popularity for your online products and services.

In addition, it can help in creating some valuable job opportunities for people in the creative field, where their talent may be recognized by some of the well known clients in the industry. Hence, Pinterest is a great platform for sharing some of your interests and providing a valuable source of information to the online users. It can help in building a huge network of online community and enable online enterprises to get high recognition in the industry and get access to a wide base of customers.

Use Pinterest to re-create, innovate, educate and share fascinating ideas to provide information in an interesting manner. Build rapport with your customers and use this popular network to promote your online business and create your list of followers. Thus, Pinterest can be a vital social media tool that can be integrated as part of your advertising efforts and get some amazing results. 

About the author
Shobha Atre
Shobha Atre
Shobha takes special interest in writing blogs about the latest social media news, marketing and new advertising trends in online business. She also loves writing reviews on tech gadgets, particularly related to smartphones and laptops. Her association with the writing industry has been from the past 7 years and she loves writing about all kinds of trending topics in general. Formerly, she has contributed feature articles for international magazine publications such as "Live IT" and " B.R International - Read more stories from .
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