Making the Most Out of Facebook's Subscribe Feature
A lot of people think that the only users who can benefit from Facebook's Subscribe button are bloggers, journalists, political figures, and the like. However, this nifty feature can also do wonders if you're an entrepreneur. With the subscribe feature, people who aren't your friends will able to see your public updates on their newsfeed. If you own a business, this can really help get the word out about your company. Think of it as another avenue to help market your business.
First things first. If you want to take advantage of the Subscribe feature, be sure to enable it. To do this, click on the Subscribers box on you Timeline. Click "Settings", and then click "On" to allow other people other than your friends to subscribe to your public updates. You can also edit who can leave comments on your updates (i.e. Everyone, Friends of Friends, or just Friends).
You also need to tweak your privacy setting to ensure that people can actually find you on Facebook. To do this, click on the drop-down arrow on the upper left part of the page and select "Privacy Settings". Once you're there, edit the settings for "How You Connect" then click "Everyone" under "Who can look up your profile by name or contact info?"
If you want to make sure that your Facebook Timeline is findable outside Facebook (i.e. through search engines), go back to your Privacy Settings and edit "Apps and Websites." Once you're there, go to the bottom of the page and edit the settings for "Public search". Click "Enable public search" and people will start to see your timeline information when they search for you on the web.
Additionally, make sure to have your current professional information visible to the public in order to create context when your profile is recommended to a user for Subscribe.
Facebook released some Best Practices to help people make the most out of the Subscribe feature. Like Facebook Pages, you can't just to set it up and leave. You need to make an effort to keep users (in this case, your subscribers) engaged and active so that's they'll read and share your content.
Check out some of the Subscribe best practices below:
Post links to your content
Whether it's a blog post, or a page from your website, the first thing you should do is share the links on Facebook to let people see what you're all about. According to the social network, adding teasers with some analysis about the post is very helpful, and is 20% more likely to get clicked.
Ask for feedback
Don't be afraid to talk to your subscribers. Address them directly by asking them questions on what they think about your posts. More importantly, be sure to ask "for feedback on what kind of content they'd like to see" from you. This will not only keep them engaged, but you'll get a clear idea of what types of things to post on Facebook.
Take advantage of mobile updates
Thanks to smartphones, you virtually have no excuse to not update your Facebook account. Keep your subscribers posted on what's happening even when you're out and about by using your phone to share updates.
Respond to your subscribers
When your subscribers leave comments on your posts or ask questions, be sure to respond. People appreciate it when they're paid attention to, so send some love their way by addressing their concerns. Now this only applies to appropriate comments. When you're dealing with haters and trolls, sometimes, the best thing you can do is be quiet.
You know how they say that a picture is worth a thousand words? The same thing applies to Facebook. "Photos also get 50% more engagement than an average post, according to a Facebook news study." Besides, it's good to mix things up a bit, as pure text posts can get boring, after a while.
In search of ideas and opinions for a new blog post? Or maybe you want to get the pulse of a group of people regarding a certain issue. In any case, crowdsourcing is a good way to accomplish these. Ask a question or post a survey on Facebook, then publish the results when you're done.
Let subscribers see the "behind the scenes"
Keep things interesting by giving your subscribers a glimpse of some behind the scenes action. If you can, why not post about how your products are made? You can also share photos of your office or place of business to give people a chance to see a different side of your company.
Give "sneak peaks"
Got a new product in the works? Working on some great new features of your customers? Post teasers or sneak peaks on Facebook to get people excited and give them something to look forward to!
Curate content from other sources
It shouldn't be all about you and your content. Post links to content that are from other websites, if they're informative and related to your industry. If you think that other people will find it useful, then by all means, share away.
Image credit: stoneysteiner on Flickr