Boosting Traffic To Your Site By Avoiding These 5 Common SEO And Marketing Mistakes
Blast Your Email List
The money is in the list, right? Well, yes but only if you don't abuse your subscribers. For years, marketers have gotten away with blasting their subscribers with advertisements every day. Then, they had to back off so... they blasted when once per week.
Now what do they do? They blast them once a month while sprinkling in shoddy information that is supposed to be "value-added." If you want to market to your mailing list, you must provide something of actual value. It can't be something that you yanked off the Internet and stuffed into an email just so that you had something to mail out that wasn't a sales pitch.
The way to boost traffic to your site using email lists is to offer something really valuable to your readers. Then, direct them to your website now and again for more information. Somewhere along the way, you can pitch them a product or service, but the signal to noise ratio should be at least 5:1.
Buy Poorly Constructed Domain Names
Hyphenated domain names, and domain names with the keyword right in the URL are fine. However, don't expect them to boost your ranking in the SERPs. Google has already said that this doesn't work as an outright fool-proof strategy. In fact, Matt Cutts is on record as saying that creating a brandable name for your URL is far better than a keyword name that people may not be able to connect with very well.
It makes sense. Which sounds more appealing to you: "Facebook" or "best-social-media-site.com?"
Worry About Click-Through Rate On Organic Results
Worrying about click-through rates on organic listings is a colossal waste of time, with one caveat. If you know the searcher's intent, it's incredibly valuable. However, most of the time, you won't know that. You don't have much control over whether Google ranks your site, and for which keywords.
You can try to get ranked for certain keywords, but the reality is that Google holds all the cards and pulls all the strings. If Google ranks you for mostly non-paying keywords (non "shop" keywords), then click-through rates don't matter. Don't stress out about a .001 click-through rate. Worry about conversion. After all, the more people you convert, the more money you'll make. The more money you make, the less you'll worry about meaningless click-through rates.
Outsource Link-Building To An Hourly Contractor
This is a huge mistake that a lot of webmasters make. They know that link-building is necessary. However, they view it as a "necessary evil." It's awful. Because of this, they outsource the backlinking to some 3rd-world country SEO "expert" who doesn't really understand their business. The link builder then proceeds to build all manner of links from who knows where.
That's a strategy for failure. The best links are always merit-based. You can't get that by paying the lowest dollar to a guy from Somalia to troll forums dropping backlinks to your site, while posting with broken English to make it look like it's a legitimate backlink.
Don't Buy Traffic Because It's a "Waste of Money."
One of the biggest mistakes webmasters make is discounting the value of purchased traffic. Buying traffic is a forgotten art. Most webmasters dream of free traffic through an "organic listing." The reality is that a website is a proxy for a brick-and-mortar business in most cases.
Organic traffic is like "foot traffic." It's nice, but you can't rely on it as your sole source of traffic. What happens if the feet stop walking by? You have to advertise, just as you would for an offline business. Buying traffic means going back to the old banner ads, pay-per-click, CPM-based ads, and even text ads.