Top 10 SEO Tools
Regularly monitoring how your website is doing SEO-wise is crucial to ensuring that you're always visible online. The web is just like a living organism that's always changing, and you need to keep up with it in order to not get left behind.
The following SEO tools listed below will allow you to track, oversee, and measure your SEO strategy so that you'll know if your site can easily be found by search engines and users.
1. Google Analytics – Arguably the most popular site analytics tool out there, Google Analytics allows you to monitor your website's performance from just about any angle. See where your visitors are coming from, how they arrived on your site, and how they navigate through it. This tool makes it easy for webmasters to monitor and compare various aspects of their site making it easy to know which parts need tweaking or improvement.
2. HubSpot's Marketing Grader (beta) – Formerly known as “Website Grader,” Marketing Grader is an improved version of the aforementioned tool. It lets you analyze your performance across 3 marketing areas: a) How you're doing in terms bringing users to your website (i.e. promotion, content creation, SEO, etc); b) How you're doing in terms of converting the traffic into leads, and into customers; c) Your marketing activities and strategies (i.e. What are your most effective activities, and what are the ones that you should retire?)
3. Xenu's Link Sleuth – This is a no-frills program that crawls your site for broken links. After all, nothing turns off a user like broken links or dead ends, so Xenu's Link Sleuth can come in pretty handy especially for people with huge sites where checking every single link can be a pain.
4. Backlink Builder – As its name implies, this tool allows you to build backlinks for your website. Backlink Builder “searches for websites of the theme you specify that contain keyphrases like "Add link", "Add site", "Add URL", "Add URL", "Submit URL", "Add Article" etc. Most of the results could be quality potential backlinks.”
5. Blue Backlinks – Need to see how your site is doing, in terms of backlinks? Look no further than Blue Backlinks. It's a free service that generates a comprehensive backlink report for your site that details the total number of backlinks you have, as well as their anchor text, outbound links, and whether they're follow or nofollow links.
6. Google Position Checker – Another “no frills” tool, Google Position Checker lets you easily see how your website ranks in Google for specific keywords. Simply enter the URL along with the keyword, and select Google's Regional Domain (i.e. World / USA, UK, India, etc) and you're good to go.
7. Search Engine Friendly Redirect Checker – When you redirect URLs, there are cases where search engines may not be able to follow redirects, which could result in bad rankings for a URL. Prevent this by using this tool to determine if the redirect you created is search engine friendly.
8. Universal Business Listing (UBL) – Save time and resources by submitting your page once, and getting listed across multiple websites and directories, including Google, YelloPages.com, Citisearch, Garmin, OnStar and more. Aside from saving you time and effort from submitting your information tons of times, UBL allows businesses to stand out from the competition by sharing detailed profile information about the business. Additionally, “ensuring that your business information is correct, consistent, and everywhere increases visibility and helps improve search rankings.”
9. SEOquake Toolbar – Using Firefox or Chrome? Then be sure to get this free plugin. The SEOquake Toolbar gives you at-a-glance insights regarding a site's PageRank, backlinks, Alexa rank, keyword density, and domain age. SEOquake also has a beta version for Opera.
10. SpyFu – Knowing your competition is crucial to getting ahead. Once you have an idea what your competitors are doing, you'll be to stay one step ahead of them, and do things better. In the SEO world, the tool that allows webmasters to do this is SpyFu. It allows you to see what your competition is doing in terms of keywords and AdWords campaigns.
Image credit: Sean MacEntee on Flickr