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How To Flood Your Website With Visitors Every Single Day

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Filed Under Marketing & Advertising

 

Site traffic is the lifeblood of any website, and the only real way to profit from being on the Internet. At some point, someone has to do something. Some kind of trading activity has to take place. A product or service has to be exchanged for money. Even on Adsense-type websites, there are advertisers. Visitors have to click on ads. If there are no visitors, there's no money being made on that Adsense site.

With Google making changes to its search algorithm again, organic SEO just became a lot harder. Google is going to focus more on providing actual answers to questions, where possible, instead of sending people off of its SERPs. If Google can serve up the answer to "where should I travel this summer?" right on its own pages, visitors won't have to leave Google's results pages. They can enter another search query or close out their browser and be done with it.

The search engine company is also going to try to give more weight to good content. How will it do that? By penalizing what it seems as overly optimized websites. In a move to make the search engine smarter, Google wants to devalue websites that look "too perfect." This indicates that organic SEO is trending towards becoming somewhat irrelevant.

Of course, Google is still a ways away from being able to analyze content for accuracy and meaning. The search engine still can't "understand" the content on the page the same way a human being can. So, all of those SEO companies out there are still safe, for now.

Still, why wait for the inevitable. What is the whole point of optimizing your website and getting ranked on page one for your chosen keyword? You want the traffic, right? Well, there's an easy way to get that traffic right now. Just buy it. Buying traffic isn't glamorous. It's definitely an "old school" strategy that's been carried over from the offline world of direct marketing and direct response. The question is: does that even matter?

Direct response worked. It still does. The only thing that's changed is the medium. Instead of magazines, you're advertising with ad brokers online. They help you place ads and drive traffic to your website. Once you get those visitors, you are half-way home. You still have to keep those people coming back again and again if you hope to make any money. Arguably the best way to do this is to establish a mailing list. A mailing list can help you sort your site visitors by interest, and you can even drive people back to your website every day (if you want).

The way you do this is quite simple: tell stories. Stories are probably the oldest way to sell people. Instead of telling people how great you are (no one will believe you unless you're already established), tell them a story. That story should be a simplified version of a complex analogy that ties two seemingly unrelated things together. For example, you can tell a story about how you lost your car keys the other day and how your memory is not what it used to be. A story like this can be used to sell memory-enhancing nutritional supplements. Instead of telling people how great some supplement is, you tell them a story, over a span of several emails, about how your memory has gone downhill over time. Then, you can weave some new nutritional supplement you've been taking that seems to help.

If the whole thing doesn't come off as an obvious advertisement, you can almost force people to click on a link in one of your follow up emails to drive traffic back to your website and buy through your affiliate link.

This kind of marketing strategy works for every single product or service imaginable. Try it. You might be surprised at the results you get.



About the author
David Lewis
David Lewis
David C. Lewis, RFC is the owner of Twin Tier Financial. He writes extensively about personal and business finance, purpose and goal-setting, and both online and offline business marketing. Touch base with David by visiting twintierfinancial.com - Read more stories from .
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