How Apple's Siri Helps Drive Traffic To Your Website
A recent study done by Parks Associates showed that 87 percent of iPhone users used Siri at least monthly, with roughly 1/3 of users using Siri almost daily. That's a lot of users using a voice-activated assistant. Apple has made it fashionable to use a voice-activated assistant, but most people still only use Siri for things like text messaging, making phone calls and sending email.
Even so, this is good news for you as an Internet marketer. With Siri, people will eventually be doing an increasing number of voice-activated searches. Think about it. Google is the leader in search technology, and Apple's primary rival. Big G is also developing its own voice-activated search assistant. In fact, last year Google filed a patent with the USPTO for a new type of remote or application that would use its cloud assisted voice recognition technology.
That points to Google developing its voice activated search technology for Android phones. Speaking your search query is faster than typing it. The technology of these mobile devices is finally hitting its stride. More and more people are using mobile search to find local businesses and get directions. While not all searches take place while a person is driving, it's a good bet that people do try to use mobile search while on the road or on the way to their automobile.
It doesn't seem like voice activated search would be a big benefit for non-mobile use right now, but that may change in the future. Why strain your eyes looking at a computer screen and typing out what you are looking for when you can have a computer do all of the work for you? You could even have Siri read you the search results and guide you through all of the information it finds.
This has huge implications for business owners. Making a mobile site that's easy to navigate and provides the right information for mobile users will increase the odds that traffic will make it to your website and stay there long enough to take action on whatever you have to offer there. If you're a flower shop, a clickable phone number and an easy way to purchase flowers online might be a good idea. If you own a movie theater, buy tickets right from the cell phone. If you run a restaurant, you could offer a menu with an easy way to book reservations plus a phone number to handle any questions.
How To Optimize For Siri and Voice Activated Search
When users type in search queries, they may use "short-hand queries," misspell words, or use long-tail keywords that aren't necessarily complete sentences. With voice activated search, people will speak their queries They're more likely to use their natural speaking patterns and computers are much better spellers than humans tend to be.
In order to optimize for voice activated search, you'll have to think about what people might say when they're searching for a business in your niche. Think about what you would say if you were speaking your search query. Also, users are getting quite good at using search engines. they are using more and more long-tail keywords. Those become crucial for voice search. In fact, voice searches may be very long, since users can say exactly what they want. Since they don't have to type their query, they may choose longer and longer queries. So, not only will users be making more long-tail queries, but the queries themselves may be longer in length.
Imagine a user now who searches for a flower shop. He may write "flower shop, Manhattan." A voice search may end up being "find a cheap flower shop between 22nd and 29th street," or "locate the cheapest flower shop in Manhattan." All of a sudden, having a Google business listing, prices on your website, and store locations that are easily searchable becomes very important. Right now, voice search isn't perfect. Not a lot of users are using voice activated search, but that will change very soon. Maybe you're not thinking about users using voice activated search. You should. Staying ahead of the curve is a good business move.