How The Battle Between Amazon And Wikipedia In The SERPS Benefits You
For years, Wikipedia has dominated Google's search results. In fact, Wikipedia was so good at ranking in Google, that many Internet marketers sought out ways to get backlinks from Wikipedia. The backlink mania that resulted forced Wikipedia to change all of its links to "rel=nofollow" to deter spammers.
Additionally, Wikipedia became increasingly militant about what links would be allowed to "stick" on their site. If any website had even some resemblance to a commercial website, the link to that site would be removed. While Wikipedia still gets a lot of traffic, a new study confirms that Amazon may be taking over Wikipedia's place as the most visible site in the search engines.
New research from SpyFu shows that Amazon.com's page 1 visibility in Google has been steadily increasing over the past five years. In 2010, Amazon rocketed past Wikipedia. For the most part, Amazon has maintained its dominance over the popular online encyclopedia
SpyFu's "SEO Recon database" showed 699 million Google search results pages for this study. However, it also said that the keyword selections are likely to be keywords that people advertise on. they are much more likely to be transactional in nature. They're also likely to be high-volume and high competition keywords.
SpyFu also went beyond page one and looked at what websites have the most visibility in the top 50 results. Wikipedia and Amazon are more closely matched in this respect. Across the Internet, Wikipedia appears to be shown only 46 percent of the time when using some 2,000 unique informational keywords like "lyrics" and "bridal shower ideas." Most of the searches that Wikipedia shows up for are information in nature as opposed to transactional search phrases. This makes sense since Wikipedia is purely information-driven with no real monetization effort being used to keep the site running.
Still, it's impressive that Wikipedia dominates as much of the Internet as it does. With Amazon taking the lead for transactional search queries, it gives you an interesting opportunity though.
If Wikipedia isn't going to monetize itself, you should take advantage of that. This will really involve a bit of work, but if you can pull it off it will be well-worth your time. The first thing you do is find products on Amazon that you think sell well and have "informational appeal" on Wikipedia. There are a lot of products on Amazon. Many of them are commodity-type product. Take gardening tools, for example.
Gardening is a topic on Wikipedia that gets steady page views during warm weather months - about 20,000 views per month. What you have to do is find a way to improve upon Wikipedia's gardening page, or any of the related pages.
If you can do that, you can monetize Wikipedia. Provide useful information for the end user. Set up your own non-commercial website that can be used as a reference for the new material you will be linking to from Wikipedia. It's important that your site be non-commercial since Wikipedia tends to frown on commercial sites being used as references.
Wikipedia doesn't, however, frown on having a mailing list sign up form on your site. So, put a form up on that gardening site of yours, link to it from Wikipedia, and drive traffic to your website. There will be a certain number of people who sign up to your mailing list from Wikipedia.
Why Would People Sign Up To Your Mailing List?
The main reason people sign up to your mailing list is because they want something that can't be had for free. Once they're on your mailing list, share stories with them. In our gardening example, share your gardening stories. Get the people on your mailing list involved with you. Engage your audience.
Then, sell them really great gardening equipment from Amazon.com. By sending out emails that either link to private pages on your site with Amazon offerings, or by subtly linking to Amazon right in the email, you could generate revenue from Wikipedia traffic.
The best part is that Wikipedia did all of the advertising for you. They did all the research. They have already gotten all of the traffic for you. All you need to do is figure out how to get people to come from Wikipedia to your website and then sign up to your mailing list. Do people really click those reference links at the bottom of Wikipedia articles? You bet they do. Especially if they are interested in the topic. They don't stop with Wikipedia. Wikipedia is where they start.
Really, this strategy can be employed for any subject on Wikipedia that has financial potential. Not all topics do, but there are enough. Are you going to take advantage of the free traffic or let someone else profit from one of the Internet's most powerful websites?