How to use the new Google+ changes for business branding?

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Google Plus for Branding


Google+ can be a fantastic social networking platform for launching your online business and providing a huge boost to your promotional efforts. With some of the recent changes introduced by Google+ , online enterprises can make use of this best opportunity to improve their brand image in the market. Now, the new version of Google+ provides some excellent features with improved navigation facilities for online users. Essentially, this social media tool enables you to connect with your niche target audience and helps in effective promotional of your online business. It helps you to share all the valuable business information and updates with your potential customers by engaging them through social circles.

One of the best ways to drive traffic to your website and build impressive readership is by promoting articles and blogs using these social media sites. Hence, Google+ can be useful in bringing greater exposure to your online business with improved visibility among your niche audience. It helps you to directly connect with your potential customers and create greater demand for your products in the market. Additionally, it can be a wonderful way to build a long lasting relationship with your customers and create a strong online presence for your business.

Here’s how you can make use of the new Google+ features to boost your advertising efforts:

Use the improved navigation option
Google+ provides a great option to enhance your navigation capabilities and render better service to your customers. Now, the list of circles can be easily dragged from the left hand side to the top of the page so that you can easily view the most vital contacts on the top. You can choose to have a maximum of 2 circles on the top and these may be some of your vital customers with whom you may be able to share regular business updates.

Promote your brands using the right hand side bar
Now the new improved Google+ provides page recommendations to the users from your circles. Thus, if you are part of a circle, then you can end up getting greater exposure for your online business and boost your promotional efforts. At the same time, you can get access to profile photographs and the header page while scrolling through these pages.

Share a new story on the trending topics
You can have a great opportunity to share relevant news and updates on your business with your niche audience using the trending topics toolbar displayed across the right side bar. This can help you in sharing blog posts with your online readers and even start an interesting conversation about popular topics. Now you can reach out to maximum number of potential customers and widen your circle of business contacts.

Socialize and network with hangouts
With the new hangouts sections on the left hand navigation, you can get access to all the live video chats on YouTube and get a chance to publicize your business. You can talk about your business and also use this great opportunity to start your own public hangouts to boost your promotional efforts.

About the author
Shobha Atre
Shobha Atre
Shobha takes special interest in writing blogs about the latest social media news, marketing and new advertising trends in online business. She also loves writing reviews on tech gadgets, particularly related to smartphones and laptops. Her association with the writing industry has been from the past 7 years and she loves writing about all kinds of trending topics in general. Formerly, she has contributed feature articles for international magazine publications such as "Live IT" and " B.R International - Read more stories from .
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