Your Complete Guide to Utilizing Facebook's New Page Features
Over the last couple of weeks, Facebook has been rolling out new tools for Page administrators. Some of these features have been on Page owners’ wish lists for quite some time now, and it looks like Zuckerberg’s empire finally took notice. If you’re a Page administrator looking to generate more buzz and leads on the social network, be sure to pay attention to these new features as they could potentially do wonders for your business page’s engagement level and analytics.
Check out the rundown of these new features below.
1. Easy to access analytics for each post – You can now see how each post is doing straight from your Facebook page. Prior to this update, admins had to go to the Facebook Insights page to see the reach and viral metrics of their posts and updates. Now, Facebook has added some analytics at the bottom of each post, allowing you to get a quick snapshot of its performance. Simply hover on the data below the post and a box containing key statistics should appear.
On the left image above, you’ll see that hovering on the “people reached” link will give you the post’s organic and viral metrics. Organic (top Blue bar) refers to the number of people who saw your post in their News Feed, ticker, or on your Page’s wall. Viral (bottom Red bar) on the other hand, shows you the number of people who saw your post in a story from a friend. This means that if a fan likes or comments on your update, that activity may be seen by his or her friends, thereby increasing the viral potential of your post. However, if no one has liked or commented on the post, then its viral metric will be zero.
The right image shows you the percentage of fans that actually saw your post. This metric is a clear indicator of the engagement level of the people that liked your Page. Remember that just because someone has liked your company, it doesn’t mean that your posts are going to show up in their News Feed. The more a fan engages with your page (likes, comments, or shares your posts) the better the chances that your updates will appear on his or her Feed.
Power tip: If you want to increase the organic and viral potential of your posts, then be sure to encourage your fans to be more active on your page. Don’t forget that engagement goes beyond simply liking your brand on Facebook. If you want your posts to appear on people’s News Feeds, then encourage them to interact with your page some more.
Also use these metrics to gauge and determine the interests of your fans. Study the data and observe which posts are getting more attention. For example, if you see that updates about food garner a wider reach compared to updates about music, then perhaps you should post more about the former.
Additionally, some Page owners have reported that Facebook analytics aren’t available for updates that were posted with third party apps and websites, so avoid posting updates using third party apps, and just update your page from Facebook itself.
2. Schedule posts right from Facebook – This is a wish come true for a lot of Page owners. Last week, Facebook finally introduced a feature that lets you schedule posts in advance.
Here’s how you do it.
Step One: Set a founding date.
For some reason, Facebook wants you to set a founding data for your page, before you can start using the scheduling feature. To do this, simply click on the small clock icon at the bottom of the update box and set your company’s founding year using the drop down menus.
Step Two: Schedule the post.
After completing the first step, you should now be able to start scheduling posts. Just type your update, click on the clock icon, and schedule away.
As most people have pointed out, the feature is still pretty cumbersome because you’ll have to set the year, month, day, hour, and minute when you want the post get published. Still though, it’s a start.
3. Manage admin roles and permissions – Considered as another wish come true for Page owners, Facebook now lets you set permissions and roles for admins. Ideal for pages that have more than one admin, this new feature lets Page owners assign specific roles for the members of their team.
Facebook’s Page admin roles are as follows:
a. Manager – Can manage admin roles, send messages and create posts as the Page, create ads, and view insights.
b. Content Creator – Can edit the Page, send messages and create posts as the Page, create ads, and view insights.
c. Moderator – Can respond to and delete comments on the Page, send messages as the Page, create ads, and view insights.
d. Advertiser – Can create ads and view insights.
e. Insights Analysts – Can view insights.
To set these permissions, simply click Edit Page > Admin Roles. Then assign the roles using the drop down menus.
4. Facebook Pages Manager App – Available only for iPhone users at the moment, the Pages Manager app allows you to update your Facebook Page straight from your phone. With the Facebook Pages Manager, you will be able to access all your Pages without going through your personal account.
The app lets you post updates as your Page, as well as receive notifications and view Page Insights. The only thing missing from the app is access to Page messages, but hopefully Facebook will be able to roll out an update quickly.
5. Promoted Posts – Of course, organically increasing the reach and viral potential of your posts is most ideal, but if you’re looking for a faster way to publicize your updates, then Facebook’s new Promoted Posts options could be for you.
For a small fee, Facebook will be able to widen the reach of your updates and ensure that your posts will appear on more News Feeds. Rates for Promoted Posts start at $5 and can go up depending on the number of likes that your Page has. In the example above, the Page has over 5,000 fans, so $5 can buy an extra reach of 2,000 people, while $10 can extend the reach to 3,900. Note that these digits will vary among Pages, as the extended reach that a Page can get depends on the number of people that Liked it.