9 Reasons Why Now is the Best Time to Do Business Online
If you’re a blogger, an Internet advertiser, or someone running an online business, then consider yourself lucky because you are operating in a world of near-endless opportunities. The World Wide Web offers tons of chances for people to make connections, find customers, and earn money. Markets are evolving, and more and more consumers are going on the Internet to find information, make purchases, and connect with others.
If you’re thinking of doing business online but are still on the fence about it, check out the detailed explanations below on why there is no better time than now to become an online entrepreneur:
1. We are in the information age – The industrial age, which is characterized by assembly lines and factories, is long gone. Jobs are being replaced by computers, and activities that used to take a lot of time and manpower can now be done in minutes or even seconds thanks to computers and the Internet.
We are now in the information age and we will continue to be in it for years to come. The demand for digital goods will continue to increase, and people that are selling these goods will be the ones who will benefit the most.
Fortunately, there are a number of ways to get into the business of digital goods. Simply sell skills that have a high demand online. For instance, a lot of people are making money by producing content for websites and blogs. Not much of a writer? Then why not hone your design skills that can be used in creating websites and apps? You can also try your hand in web and software development to make computer and Internet programs.
2. People are spending more time online – According to ComScore, Americans spent an average of 32 hours per month online. This was in 2010, and with the rise of social media and mobile apps, this year, that number will be going nowhere but up. Consumers are on the Internet more, which means businesses should follow suit.
3. Consumers are going online FIRST – Think about the last time you searched for a product or service. Where did you go to find it? The Yellow Pages? That’s unlikely. Did you call a friend to ask for their opinion? Probably. Chances are though, if you had a smartphone or computer within reach, the first thing you did to look up a particular product or service was to go online to do some research.
Whether it’s going to Google to do a search, or checking Facebook and Yelp to read reviews, more and more people are turning to the Internet before anything else when it comes to shopping or requesting for information. This is why it’s so important to establish an online presence through SEO, online advertising, and social media.
And you don’t need to have a full-fledged online store or business to build an online presence. Even if you own a brick and mortar store, you can still “do business” online by keeping a basic website with company and contact information, or by making sure that your business is in various business listings on the web.
4. Websites are booming – As users start doing more things online, the need for websites and online properties will continue to increase. This means that the skills necessary to develop websites—graphic design, content creation, programming etc.—will also be in great demand.
Don’t get left behind and take advantage of the lucrative opportunities online. If you possess any of the above-mentioned skills, then be sure to get out there and sell them. If you don’t have any of those skills, then invest in your education to learn them.
5. Apps are booming – People aren’t just accessing the Web though their PCs or laptops; nowadays, users are using their phones to go online. This is why the number of apps and mobile websites are continuing to go up.
Knowledge in app development and programming is becoming increasingly valuable, so if you want to get in on the mobile revolution, it’s best to learn programming languages such as Java, Objective C, HTML 5, and more.
6. Social networks are growing – Social media has paved the way for new companies to emerge. Various entrepreneurs have found ways to make money thanks to the rise of social networks. Examples of such businesses include Wildfire (recently acquired by Google), Hootsuite, Klout, Followerwonk (recently acquired by SEOmoz), CoTweet, and more.
The good news is you can do it too. If you have a penchant for social media, then try to indentify a need or a market brought about by social networks, in order to develop a product or service that fills that need and market. Of course, this is easier said than done, but if you’re passionate about the industry then you’ll manage to find a way to do so.
7. The Internet is bringing people together – Do you have a business idea or vision but don’t have the technical skills and expertise to implement it? Don’t fret. You don’t have to search so far and wide for qualified individuals who have the skills that you need. One of the best things about the web is that you can easily find and hire people thanks to various career websites.
Thanks to the Internet, anyone who has a business idea or venture can quickly turn it to a reality right from their computer.
8. The Internet looks beyond age, gender, or location – In the old days, it was hard to be taken seriously as an entrepreneur or a professional if you were too young or weren’t connected to the right people. That is no longer the case. Websites such as Kickstarter and Indiegogo allow people to raise funds for the projects and ventures no matter who they are or where they are in the world. Nowadays, just about anyone—regardless of their age, gender or location can find success online.
9. You’ll fit in no matter what industry you’re in – Think you can only find success online if you’re a “techy” individual? Think again. Practically every type of industry out there has a need for websites, software, or apps. Whether you’re in finance, medicine, retail, or any other field, you’ll be sure to find business opportunities on the Internet.
Image credit: algogenius on Flickr