How to Lower Your Bounce Rate
If you have a trouble holding on to your visitors, there are ways you can improve your site, so that your visitors will stay for longer than just two seconds, and view more than just one page. Your bounce rate gives you a percentage of the people that leave your website after only viewing one page. That, combined with the average time spent on your site, will give you a pretty good picture of what people think about your site. You can see your bounce rate and the time they spend on your site in Google Analytics.
If people leave your site after only viewing one page, it should tell you that your site does not give people what they are looking for.
One factor that could cause this high bounce rate is, if your title does not match your page content. So if you call a page “how to get rid of bedbugs” and your site talks a lot about bedbugs but never really how to get rid of them, your visitors will feel cheated and leave your site immediately. An even worse example could be that your site is not even about bedbugs, but you are only trying to rank for that keyword. So make sure that you give people what they want and expect to get when visiting your site.
Another thing you should take a look at is how your site looks. Does it look professional or like something made in under ten minutes? Make sure that the navigation system is easy to figure out and use, and that there is order and structure, which most people enjoy.
Your page speed and loading time can also be the reason why people leave so fast. If your site takes too long to load, people will get very impatient and just leave without even viewing your page. You can see your page speed in your Google Webmasters Tool or with a plug-in for Firefox.
How is the content arranged on the page? If your content is crammed together in one big long boring paragraph of text with absolutely no breaks or places to breathe, it will scare off your visitors, because it will just seem too overwhelming. So, break your content into smaller paragraphs, so that it becomes easier to read and digest.
Are your pages just too boring? If so, add something interesting for the eye. Embed some nice pictures to give the people something to look at, and which gives your site some colors and dynamics. So find pictures that are relevant for your content and add them to the page. You can also draw some illustrations of what your text is about. This will let people linger at the picture for a longer period of time, and thereby increase the time spent on your site.
Making interesting titles and appetizers can also make people more interested in what you have to say. So go through your titles and see if they even sound interesting. I know that you have probably found some keywords or keyword phrases that you have used for your title, and that is fine, but then you could always add a subtitle to let people know more of what the content is about and why they should read it.
Are your website about one niche, or are you targeting keywords from all kinds of niches? If your site does not only focus on one niche or niches that are related, your visitors that find your site searching for one topic, will probably not be interested in the rest of your content, if it has nothing to do with what they are looking for.
A good way to make people stay for a longer period of time and maybe even come back, is to add a comment box on your pages. People love to share their own knowledge, experience and opinion, and this is a great way for them to do so. You can search for a free comment box online.
The last thing that you can do to lower your bounce rate and increase the time visitors stay on your site, is to add videos. Today people love videos just as much, or maybe even more, than written content. So make some videos about your different topics and add them to your pages, to vary the experience for the visitors.
So go through these couple of suggestions and see if it improves your results.