9 Things Online Entrepreneurs Should Be Thankful For Even When It's Not Thanksgiving
Thanksgiving in the US may be over and done with, but that doesn’t mean we still can’t count down the many things that people (online entrepreneurs in particular) should be thankful for.
Below are several reasons why people doing business online should be grateful this year. From websites that enable them to easily reach customers, to tools that boost productivity, to services that take companies to the next level, the following things have definitely made life a whole lot easier for Internet entrepreneurs.
1. The rise of several cloud-based services – Dropbox, iCloud, Evernote, Google Drive… clearly there isn’t a shortage of cloud-based services on the web—and this is a huge thing that online entrepreneurs should be thankful for. The above tools and services allow users to work wherever they are and be able to seamlessly link and connect multiple devices.
For example, thanks to tools like Google Drive and Dropbox, you’re able to start writing your blog post on your office desktop computer, pick up where you left off on your laptop at home, and access it a later time on your tablet.
What’s more, cloud services don’t just come in handy for accessing services on multiple devices; they also work great for backup. iCloud for instance, automatically backs up all the files and data in your Apple gadgets, allowing you to completely restore everything, in case you lose or damage your iDevice.
2. Social media aggregators – Nowadays, it seems like there’s a hot new social media site every couple of months. With Facebook, Twitter, and LinkedIn continuing to draw in users, and with Pinterest and Instagram gaining new members every second, it can get pretty overwhelming to keep up with all those sites. Thankfully though, there are numerous tools out there that can help people juggle their social networks
Hootsuite for instance lets users post and track updates on multiple social networks all from a single dashboard. For those that want a much simple interface, there’s Buffer that allows multiple posting and analytics for Facebook, Twitter, and LinkedIn. Need a place that compiles all your major updates? Check out RebelMouse, the hottest new social network aggregator that has the blogosphere buzzing.
3. Daily deal websites – Whether you’re trying to get inexpensive goods and services, or want to offer your own for cheap, daily deal sites are clearly a godsend. Since most online entrepreneurs are on a budget, discount websites allow them to snag awesome deals on various products and services.
And the best part is, there’s a daily deal site for just about anything. Looking for deals on online tools or software? AppSumo is a great source. Want to get office supplies for cheap? Try RapidBuyr. Then for other products and services, you can check out Groupon and Living Social.
Aside from allowing entrepreneurs to save some serious cash, the above-mentioned websites can also let them gain new customers. If your goal is to increase your user base or get more exposure, you should look into implementing daily deals as part of your strategy.
4. A lot of social media sites went public – 2011 and 2012 saw a lot of social media IPOs. First came LinkedIn, then Yelp, Zynga, and most notably, Facebook followed suit and hit the stock market as well. Even if you aren’t an investor, all these events should really have you feeling grateful.
Social networks going public further cements the significance of social media not just in tech, but in the financial sector as well. Because of this, people HAVE to take the social media industry seriously. Not to mention, being public companies is an indication that these sites in the stock market are here to stay for the long term.
5. The booming mobile industry – Smartphones and tablets are selling like hotcakes nowadays, and that’s a really good thing because it means that businesses are getting more chances to reach consumers even when they’re on the go.
Thanks to mobile devices, companies can touch base with their customers wherever and whenever they are. Whether you’re pushing your own content or displaying mobile ads, smartphones and tablets make it easier for you to put your brand in front of existing and potential customers.
6. Google+ – It may not be the hottest social network in the space, but it’s still something that you should be thankful for. Google puts a lot of emphasis on your Google+ profile and posts, so if you’re active on their social network, you could potentially rank higher in search results.
Google+ is also a big boon for content creators, thanks to its authorship feature. Google+ lets you link your profile with the content that you publish on a specific domain, thus allowing you to show off your posts and making it easier for users to find stuff that you’ve written.
7. Google’s algorithmic updates – Google’s algorithmic changes may have annoyed a lot of webmasters, but the fact is, these updates demonstrate the search giant’s effort to enhance its SERPs and make them more relevant.
We may not like all these updates, but most of them have really improved search results. Panda helped surface better content, Penguin decreased spammy results, and the search giant’s “above the fold” update helped reduce ad-heavy sites in top search results.
8. Twitter being generous – Operating a small business? You’re in luck! You could just get a free $100 from Twitter that you can use to try their Promoted Tweets and Promoted Accounts.
According to the microblogging site, “In support of Small Business Saturday®, and the Shop Small initiative, Twitter is giving away up to $1 million in free advertising credits to businesses. The first 10,000 eligible business advertisers to register will receive $100 in free Twitter advertising credits.”
Click here to see if you qualify.
9. The multiple online courses for entrepreneurs – Need to learn a new skill? Thanks to online courses, you probably don’t need to spend thousands of dollars on a full course load. Websites such as Udemy, AppSumo, creativeLIVE, and Mixery allow eager learners to take free and cheap courses right from the comfort of their computer.
From marketing and social media, to more technical skills such as programming and web design, the above-mentioned websites are filled with online courses that you can take to pick up new knowledge and abilities.
Image credit: woodleywonderworkson Flickr