How To Get More Website Traffic by Paying For It
New research shows that paid listings beat out organic SEO. That's good news for traffic brokers and companies specializing in selling web traffic. Apparently, the best way to get more website traffic is to skip all of the convoluted "SEO" and just buy your way onto users' screens.
One of the coolest things about buying traffic for your blog is that you control the visitor flow. If you're familiar with old-school direct marketing, you know that you can just tweak your offer (really important) or your headline (also, pretty darned important) to try to get a higher response rate from your ad.
Because you don't have to do back-flips with your keywords, you can pretty much write headlines that with grab users by the eyeballs without worrying about how it will be seen by search engines. The result? You get more website traffic. It's ironic, isn't it? Ignore search engines and simultaneously get more website traffic.
You don't have to get "cute" with your headline, and you still want to make sure you're pressing users' emotional hot buttons (yeah, that still involves using the right keywords), but you can finally stop writing title tags for search engines.
Find The Traffic
This is probably the hardest part of the process. You really have to do due diligence. That's often easier said than done. One of the best ways to ferret out scammers in the traffic-broker business is to find (and call) the customer service number. Real businesses have real addresses and phone numbers. You should be very cautious about dealing with a company that you cannot call up on the phone - especially if you've never heard of them before. Even if you do find a legitimate-looking company, it needs to serve traffic that's well-matched to your niche.
There is no inherently "good" or "bad" traffic per se unless you're talking about bot traffic vs real visitors. Obviously bot traffic is bad. However, real traffic doesn't necessarily mean targeted traffic. Just because there are real eyeballs on the other side of the screen doesn't mean that the traffic will convert. Often times, it won't if you've done a poor job of matching the message to the market.
Test, Test, and Test Some More
Some of the best traffic can come from banner ads and CPV if you know what you're doing. However, teasing out conversion from these sources isn't always intuitive. There's no substitute for testing. Test everything. Literally. Often times, it's a matter of changing the headline or tweaking the offer so that it fits with the target market. If you're having conversion issues, it's probably because the message is bad or your broker is not doing a good job of serving you traffic.
Either way, the only way to get to the root cause of conversion problems is to test different ad headlines, offers, landing pages, designs, themes, and even companies. You might find that the targeting available to you through one company just isn't narrow enough. For example, if a company sells "insurance" leads, and your website is specifically oriented around "auto insurance," you might be receiving users interested in life insurance, health insurance, disability insurance, and every other kind of insurance under the sun that is unrelated to auto insurance. Of course, you could also receive some auto insurance leads as well.
Getting Traffic To Click Through To Your Website
The secret here is that there is no secret. It's all in the headline. Before you can get visitors to see your awesome landing page, they have to be enticed to click on your ad. Some companies serve up your landing page right in the users' window (usually, through popups and popunders), but the headline still has to be prominent and catch the users' eye. Need headline ideas? Kissmetrics has some good stuff on how to write attention-grabbing headlines (it's not the sort of information you're used to reading): http://blog.kissmetrics.com/how-to-write-headlines/
Have you ever bought traffic before? What was your experience? Good? Bad? Ugly?