Google Builds a Good Case For You To Buy Website Traffic
Is SEO dead? No, but it's dying. Google signaled, in a roundabout way, that buying website traffic might be the way to go. A recent interview with Matt Cutts illustrates the point beautifully though the message might be lost on a lot of folks:
Matt Cutts is telling you that most of Google's recent emails via Webmaster Tools concerned black hat tactics. That's pretty incredible. While debunking a myth about "unnatural links," Cutts might have unwittingly admitted that Google is going after black hat SEO and has a lot of work to do to clean up its search engine.
Apparently, Google is full of spam - 600,000 out of the 700,000 emails sent, were related to black hat stuff. Ouch. That's a lot of spammy websites. According to Google, it was about 90 percent of the emails the company sent out.
While not every webmaster out there engages in black hat techniques to manipulate the search engines, a fair number of them do. If they didn't, then sites like Unique Article Wizard and Linkvana wouldn't exist. Sure, some blog networks go down, but then they mysteriously resurface - like buildmyrank.com.
Eventually, these blog networks and black hat sites are going to get hit so hard, they won't get back up again. Until then, everyone has to endure lame spun content shot out to websites built for the sole purpose of attracting links. You know when you find this kind of stuff in the search engines. It looks like useless garbage.
For the honest webmaster, you can do guest blog posts or just buy traffic. Buying traffic is pretty easy - easier than landing a guest post gig - and the results are measurable. You pay "x" and you get "x" conversion. If you don't make more money than you spend, then you need to tweak your ad or find another ad platform to advertise on.
Matt Cutts has said in the past that Google doesn't really want you to do SEO anyway. That's probably good advice to follow. SEO has become so risky, that businesses that rely on it sometimes fall apart and fail when the spigot is turned off. Being one algorithm change away from bankruptcy isn't exactly a great way to run a business.
If you do completely white hat SEO, then you could argue that you're "safe" in some sense, but what is "safe?" Google's search engine belongs to Google, not you and not anyone else. If they decide tomorrow that they want to become a search engine for porn, or for social media sites, or they want to rank only pro-liberal websites, pro-Republican websites, pro-Libertarian websites, or just host pictures of lolcats, they can do that. Even if you're "white hat," you're not guaranteed traffic. Google gets to decide what "white hat" means and, more importantly, what relevancy means. It decides what its users see.
Buying banner ads, pay-per-click ads, CPV ads, getting into a nice blog network, participating in a blog community, buying ads on websites that are successful independent of Google and other search engines, and finding any way you can to diversify your traffic sources is generally going to be a good long-term strategy. Diversification takes the stress out of linkbuilding, getting site traffic, and writing content. Now you can focus on writing for readers and converting users to dollars - which is why you're in business in the first place, right?