How Buying Website Traffic Helps Clean Up The Web
Tired of seeing lame spammy content all over the Internet? Buying website traffic can clean a lot of this garbage up, ironically. Most of the time, spam is out there because some company wants to game the search engines into ranking the company's site at the top for its chosen keywords. The company in question uses thin content or content that's clearly promotional in nature with links pointing back to the company's flagship website. If you're one of those companies, consider adopting a different approach.
There's nothing wrong with overt promotional content, but there is something wrong with posing as non-commercial content when you are - in fact - commercial in nature. There's something wrong with providing misleading, fake, or otherwise false information to users. It's bad business practice to violate Google's TOS. You're essentially lying about your motives and what you have to offer users and to the search engines.
The whole point of so-called "link-bait" is to get the flagship site to the top of the search engine. Google's system was originally designed to be merit-based. That means that you publish something, someone else sees it either through overt promotional efforts or through networking, and then decides to link to your content because it's good - good for the company linking to you and good for the linking site's user-base. That was the intention. Google doesn't like people trying to manipulate its results and tells us that this is against its webmaster guidelines. Still, it's pretty easy to fire up Google's engine and find spam.
Thought Panda and Penguin got rid of all of that stuff? Nope. Despite what Google says, it's still got a spam problem. Want proof? A recent fake news story demonstrates how companies like PRWeb are still fiddling with Google's algorithm - getting websites exposure that they shouldn't be getting. In this case, a story broke that Google was acquiring Wi-Fi provider ICOA. It's suspected that someone was trying to boost the stock of the Wi-Fi provider.
While PRWeb apologized for running the fake story, the fact of the matter was that another Google vulnerability has been exposed. It was really there all the time, but this story shines a strong light on it. Let's suppose that a company wants to spoof another company - send out bad press or whatever. It can run a fake news story and potentially have it picked up on the web. If it goes viral, then someone would have effectively spammed the search engine (in the form of fake content), duped Internet users, and potentially affected rankings of several sites due to the story.
Unless someone exposes the fraud, the story could be rerun multiple times until the desired effect is achieved. A quick pump of OTC stock, a bump in a website's ranking, a new way to capture affiliate sales by publishing bogus stories via PRWeb, or any number of creative (but spammy) attempts to use Google's love of news stories to gain traction in the search results.
Search Engine Land shows how this manipulation via Google news is somehow immune to Penguin.
How Buying Website Traffic Solves This Problem
People love to hate commercialism. When you buy an advertisement, you're immediately suspect. However, let's consider this: people who see ads in search engines, banner ads on websites, and who see pop-ups know that they are viewing ads. It's no mystery. Moreover, real ads can offer real value to users while content created solely for the search engines can (and often is) written terribly. It's thin, uninteresting, stuffed with keywords (unbelievably, this still works to some extent), and offers little or no real value to the end-user. It's also against Google's webmaster guidelines - and at the end of the day, that's all that matters. Google sets the rules for its own search engine. You have to play by them.
If you want to see better results in the search engine, give users a better experience, and increase your company's profitability, then follow Google's (and other SE's) guidelines. Leave SEO alone.
If you want to ramp up traffic to your site, buy it. At the end of the day, buying website traffic is the ultimate in transparency for your business. Your users know exactly what they are getting by visiting your site, you can focus on a message best suited for them (instead of writing content for the search engines), and the user gets a great experience. If the user is convinced of your message, he'll sign up to your email list or he'll buy from you. If not, he won't. But, in no case, will he be tricked into viewing crap in the search results posing as valuable, helpful, content.
Image Credit: © Paulus Nugroho R - Fotolia.com