Customers Flee Apple Maps
Google has just released Google Maps for IOS. Apple vowed to recreate maps on the iPhone and push its competitor out the digital door. Apple's release of Maps, however, was less than stellar. Google has been capitalizing (at least in theory) on the failure for a while now by promising a new maps program for IOS. Today, another blow was dealt as the theory became practical. Google's new maps program has had more than 10 million downloads in less than 48 hours.
Jeff Huber, SVP of Commerce and Local at Google announced that, "We're excited for the positive reception of Google Maps for iPhone around the world. Congratulations to the Maps Team on the recognition for the passion and hard work they poured into it, for this release and over the last 7+ years."
That's no consolation to Apple, who has been the target of backlash, even from faithful Apple users. To make matters worse, Google Maps holds the #1 spot in the App store. That's got to hurt if you're Apple.
Will Apple recover? Will it fix up its Maps program? Maybe, but the damage is already done. Not only does Apple have to convince users that it's fixed its program, it has to somehow convince them that something like this won't happen again. That's a tough sell, considering so many apples users were pretty upset over the whole ordeal.
Plus, mapping experts say that Apple most likely has to buy out another mapping company or hire a lot of experts to work on this project. This is not something that Apple can fix with a simple refresh. In some cases, the company will need to overall an entire city or area to fix bad or missing data. Fortunately, Apple has put Eddy Cue at the helm of both Siri and Maps. Cue is the genius behind iTunes and has pulled off some amazing negotiations for the company in the past.
Cue has been an employee of the company for the last 23 years and was chief of iTunes when it launched in 2003. What's not well known about Cue is that he revived MobileMe into iCloud, saving that project from the dustbin. Apparently, Apple execs think he can do the same with Maps. If so, the failed Apple service could rise, like a phoenix, from the ashes to overtake its competitors. Until then, users will just have to suffer with the more accurate Google Maps.
Image under license: © Christoph Plueschke - Fotolia.com