A New Way To Get Website Traffic
According to Pew Internet and American Life Project, e-book reading is growing. Over the past year, the number of people who read e-books has gone up from 16 percent to 23 percent. These figures reflect all Americans age 16 and over. Printed books are, likewise, taking a hit. People reading physical books over the last 12 months has declined from 72 percent of the population to 67 percent.
Overall, the number of book readers in 2012 accounted for 75 percent of the population aged 16 and over. This represents a marked shift in the way people consume content. That's good news for you if you're into self-publishing.
Most people are willing to pay money to get website traffic. What about making other people pay you? Sure, you have to pay to promote an e-book, but those people purchase your book, and the margins can be quite high on something like that. Even if you're paying $2 per lead, a book costing $10 or even $15 can easily make up for any costs associated with promotion.
On top of that, a well-placed link in the e-book can direct people to your website for more information about the subject matter. This, in turn, simply boosts traffic to your own site.
It's not a new idea, necessarily, but it is something that many webmasters overlook. Look around on SEO forums. What do you see? It's pretty typical to read about the latest Google updates, ways to attract traffic from social media sites, and the latest PPC strategies. What about book marketing? Some industries, like the financial planning industry, use this tactic all the time with great success.
Sure the books in that industry aren't always stellar quality, but that doesn't mean that they couldn't be. And, it doesn't mean that you can't be the first to take an old idea, and transform it into something better. Produce high-quality, well-researched, interesting (but fact-based) e-books on a specific topic in your niche, market the book, and then sit back and watch the traffic flow in to your website.
Even if people don't buy your products or services, you've made a book sale. In a way, the book is a sort of introduction to your company. It can be an outright infomercial for your product, but it's probably best to make it really informative.
For example, marketer Perry Marshall once did a video review on a mailer he'd received about basement waterproofing. It was really an example of the way he uses to market his own products and services. It was largely information-based. A local basement waterproofing company had mailed out a small, full-color, booklet that detailed how waterproofing worked and why it was important. It covered topics like how mold forms in basements, different ways to tackle the issue of waterproofing, and some other useful tips for homeowners.
The booklet had the company's phone number on it so that consumers could ask for more information about the company's products and services. This is exactly how you could approach "e-booking for traffic." It's a jump on your competitors, and it could be a unique source of traffic for years to come. oh yeah, it's Google-proof. Who doesn't like that?