How to Get 100 Leads in 30 Days
If you are like most business owners, the quest for leads is unending. After all, if people who are interested in possibly becoming customers do not learn about your business, they will never spend money with you – making it hard for your business to thrive, to say the least. Fortunately, there are a wide variety of available means by which you can collect leads. This ebook discusses several of the options that can potentially have the most impact on your long-term success.
Using Mobile Marketing to Capture Leads
Mobile marketing campaigns enable marketers to reach their target audience with a tremendous level of precision, maximizing the return from the money they invest in ads. They accomplish this by selecting consumers based on specific requirements, such as their mobile phone carrier, their device manufacturer and their location.
Mobile advertising is an easily accessible strategy for even small businesses; however, that does not mean it is fool proof. A campaign that is carried out the wrong way can result in money lost, so it is imperative that you reach the right customer base. Below you will find some of the best mobile marketing techniques to consider for your next ad campaign.
Know your target audience.
There are a vast array of differences between mobile phone users based on many different factors. For instance, you should decide in advance what brands you should target during your mobile marketing campaign. A simple example would be if your business offers services that are automatically billed monthly, you might be better off – at least initially – targeting cell phone users who are also billed monthly, rather than those who use prepaid carriers.
Use “Click and Call” features.
Another benefit of mobile advertising is that your customers have instant access to their cell phones. After all, most people carry them around 24/7. This means that when a potential customer sees your ad, he or she is instantly able to contact you, ask questions or place an order.
Control your budget.
Since the ball is in your court as you set up a mobile marketing campaign, use this fact to your advantage. Since most mobile ad networks enable you to spend your budget over a defined period of time, you do not have to worry about spending more than you can afford during your campaign. You can control how much money you spend on your advertising campaign each day or week.
Pick custom placements.
Mobile advertising enables you to choose where you want to place your ads. Do you sell video games or video game apps? A perfect ad placement would be inside a video game or on a website that sells gaming equipment. This is an area in which you should use your own individuality and creativity to determine what makes the most sense for your brand and your ad campaign.
When you are just putting together your first ad campaign, do not expect miracles. Many first time ad campaigns gradually perform better over time as their managers learn from their initial results. Therefore, you should pay close attention to the tracking and reports for your ad campaigns. Doing so will help you learn what works and what does not. Lastly, do not be afraid to try more than one network for your mobile marketing campaign. Sometimes this is the only way to find out what works best for your brand.
Using Quality Landing Pages to Capture Leads
Landing pages on a business’s website have one primary purpose: to facilitate the conversion of visitors into customers. What makes a landing page different from a standard informational page is that landing pages are designed to entice or influence visitors to take action in exchange for providing you with their contact information. Therefore, the main purpose of the landing page is to take curious onlookers and turn them into leads and potential customers.
You can use a variety of different strategies to accomplish this goal. The most common means of utilizing landing pages to generate leads is to:
- Offer a free ebook, white paper or industry report to visitors in exchange for their contact information.
- Invite visitors to become members in order to receive exclusive informational newsletters.
- Offer free trials of products or services.
- Offer a free webinar or other special event.
Landing pages can use a variety of other strategies to accomplish their overall purpose as well. Regardless of their specific techniques, however, landing pages can vary somewhat in their function and design.
There are two basic categories of landing pages: organic landing pages and campaign landing pages. Organic landing pages rely on natural or unpaid traffic from search engines, referrals from other sites, etc. They generally offer content that is of significant value, whether it be educational or informative content or a resource page. They often include a side bar and normal website navigation.
Campaign landing pages, on the other hand, focus on providing a welcome page for potential customers attracted by targeted campaigns that use online display ads, paid search, email campaigns and similar marketing strategies. They generally do not provide the same level of navigation throughout the overall website that organic landing pages do. The only navigational capability is often for the visitor to complete and submit a contact form.
To help you design a high-quality landing page that will maximize your business’s success, follow the guidelines below.
- Concisely describe what your company offers and include a video that explains it.
- Limit website navigation to only the features that are absolutely necessary. You do not want to distract your potential customers with too many choices too soon.
- Draw attention to the “call to action” section or tool and make sure it is prominently placed and easy to find.
- Include at least one picture or graphic that makes a clear statement.
- Keep the form medium length – not too short and not too long.
- Include analytics capabilities on the landing page so you can determine its activity and conversion rates.
- Test every feature you include on the page, including offers, text size, text font, pictures, graphics and the size, placement and style of the call to action button or form.
The only way to figure out what works best with your potential customers is to test each method. Since website traffic and conversions are the two most vital factors in your website’s long term success, it is a given that you must be prepared to test different versions of your ads and your landing pages. Doing so will allow you to gradually increase your conversion rate over time.
Therefore, in order to use landing pages to create the results your business needs, it is imperative that you have access to tools that can easily compares multiple versions of your ads, landing pages, etc. Business owners and web marketers alike, then, need tools that make creating and testing multiple components easy. Most quality marketing portals include this type of capability for the ads you run through them. You can also find high-quality traffic analysis programs for comparing landing pages – some, like Google Analytics, are available for free.
How to Make Facebook Advertising Work for your Business
Facebook and similar social networking sites are not only useful for those who enjoy socializing with their friends; they can also be a valuable tool for promoting your business and generating leads. If your company has a Facebook account, but has not yet taken advantage of everything this wonderful social media platform has to offer, these three easy tips can help you get your Facebook profile working for you.
One way to generate leads by using Facebook is to share links to content pages on your wall. You can convert fans into leads by inserting links from your Facebook page to the content on your website that you use for generating leads.
Another way you can use Facebook to generate leads is to include a call-to-action button or form on your business’s Facebook page. You can do this by adding custom tabs to the page using iFrames. Make sure these call to action features point to your landing pages. In addition, make sure your landing pages offer visitors free downloadable content, like a free ebook or discount, or some other incentive to submit their information.
As you can probably imagine, the number of Facebook fans a company has correlates with the number of potential leads they can obtain. Not only that, but companies with more than 500 to 1,000 Facebook fans get about quadruple the amount of leads than those who have 25 or less Facebook fans. As your fan base grows, so does your number of potential leads. Even new “likes” help produce more potential leads. Make it easy for people to connect with you by adding a “follow me” button and links to important pages on your website.
Generate Leads by Utilizing an Autoresponding Email List
One of the most overlooked, but easiest ways to generate leads through email marketing is to utilize an email system that can track links. One of the highest quality and most popular services that enables you to do this is Constant Contact.
Constant Contact’s popularity with online marketers and advertisers is due in large part to the fact that it allows them to determine the exact subscriber who clicked on a link. For example, suppose there are four links in an e-newsletter and two people clicked on the first available link. You will then be able to access reports that list the subscribers who clicked on the links. This helps you pinpoint who your leads are and how effective each email campaign was. This feature also enables you to customize your follow-up, which increases the likelihood that you will be able to capitalize on that lead.
However, for your email marketing efforts to be successful, you will have to create a killer autoresponder that will influence readers to click on at least one of the links it contains. This autoresponder is simply the first email that your subscribers receive after they submit their contact information. Many companies send out autoresponders that focus primarily on what the company does rather than on how it can meet the needs of customers. To ensure the highest possible quality, you may want to consider hiring a professional writer with experience in creating high conversion sales copy.
Successful autoresponders tend to have several different general traits in common. For instance, they focus on defining the root problem that led customers to become interested in the company in the first place; then they explain how the company’s products are the solution to the problem.
Write in active voice. Active voice is more vibrant and current, making the reader feel as though what they are reading is important. In addition, use words that create a sense of urgency to entice readers to take action. However, you should also write concisely, using just enough words to get your message across. Keep your emails short and to the point.
The Importance of Employing a Lead Generation Strategy for Business Expansion
Loyal customers are a company’s most valuable asset, both because they generate income themselves and because their word-of-mouth referrals help generate new customers. Although your products might be the best in the world, you are only as good as the last customer you served. In other words, without a continual source of leads and the customers they become, your business will not succeed.
A broad and effective lead generation strategy, therefore, is essential to your business’s long-term success and growth. The lead generation process involves a series of steps to collect information that helps your business pinpoint potential leads or clientele who may be interested in the products or services you offer.
Without professional lead generation services to assist you in this area, you could be wasting valuable time and money on ineffective advertising or marketing techniques. Not only will you be unable to reach your target customer base, but you will not be reaching all of the individuals who are interested in learning about what your business offers.
If you are having difficulty attracting your targeted audience, our business can help. Our lead generation services can grow your business by allowing you to focus on doing what you do best – providing your business’s products and services as efficiently as possible – while we do what we do best – finding the highest quality and most relevant leads for all types of businesses. So, if you need help defining your target audience, creating ads that will attract these individuals and turning solid leads into potential customers, contact us today.
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