An In-Depth Look At Using Evergreen Content And Knowing Why Is It Important For A Blog's Overall Success
But first what is evergreen content? Honestly, it has nothing to do with the color or even trees for that matter. SEO content that stays fresh and relevant throughout the test of time is called evergeen content. Regardless of the up and coming trends and developments in the world, evergreen content still provides something of value to a lot of audiences. So if you are content writer then ensure that the web content that you write never grows brown.
An example of evergreen content in an SEO blog would be the frequently asked question, “What is the definition of SEO”. The relevance of the definition of SEO would never change over time. It would always be helpful to the newcomers in the industry. On the other hand the topic, “What are the current SEO best practices” would not be an example of evergreen content because every Google algorithm change necessiates a change in SEO strategy. That is in a nutshell the definitioin of evergreen content. It is the content that will always be considered up-to-date and would always of interest to people.
Because evergreen content is sustainable, traffic would never fall down. You can expect to have traffic to your blog all the time from organic search and link recommendations. You blog is based on content that does not expire over time as opposed to the site which is based on current topics and statistics.
Providing your fans and followers with articles with more in-depth information enables you to earn more trust and appeal. As your blog with evergreen content attracts of everyone’s eyes, it can set itself as a stage or avenue that solves everyone’s concerns. People will be keener then to visit other articles you authored the next time. This creates a cycle, elevating your authority as an industry expert.
Your evergreen content will also help you to gain higher page ranks because it will generate perpetual traffic. Page rank not only checks on your content but also the affability of your article. So be sure that your post is share-able and more likely to be seen and built links with. More traffic results in better page rank ultimately. As a result of generating eternal traffic, evergreen content has the capacity of continually generate leads over time. For business owners, having evergreen content in your website makes up for a great online content marketing strategy.
Having evergreen content in your site is a constant source of revenue. This is another advantage over having short life content that creates a buzz and awareness. Such posts gets people’s attention for a short time, but as soon as the peak of the story expires the number of visitors also decline.
For putting evergreen content in your site you have to first of all identify them. For this consult your blog analytics. Sort your articles by top views. This will also eliminate any content that is not evergreen. Always keep your evergreen content updated. Does anything that no longer applies need to be deleted? Make necessary adjustments and update the old posts rather than create completely new ones. Make sure your blogs are search engine optimized. Search engine optimization takes time and careful consideration. Do not be lazy here. Making evergreen content as search engine optimized as possible is very essential and important.
Try to create for possibilities to create new evergreen content. Search for topics in your industry that has been written very little about and creates an opportunity to write new evergreen content. And lastly, Of course not all blog content you publish has to be evergreen. There are definitely benefits to having a healthy mix of both evergreen and newsworthy or timely content.