Responsive Web Design Reels in Cell Traffic
The art of responsive web design, commonly known as RWD, has been dominating conversations globally since Ethan Marcotte formulated the name in 2011. This fairly new concept of creating websites which provide an easy to use and view navigational site layout that can be utilized across various devices is taking the marketing world by storm. Whether you are on your laptop, your desktop, your iPad, or your smart phone, sites with exceptional responsive web design can provide users with a truly unique and engaging experience no matter which device they choose to use.
So, why the incredible push for mass implementation of responsive web design? Experts estimate that between 90 to 100 million consumers will purchase tablets in the year 2013. Right in line with the steeply increasing trend of tablet sales is the rising boom of smart phone usage.
Consumers want to have technology and the world wide web at the tip of their fingers at every moment. However, if consumers spend 40% of their internet surfing time resizing images and scrolling on their iPhones or iPads, then they are not receiving the full benefit of their time, which can easily lead to frustration and ultimately a decrease in surfing. Therefore, through responsive web design, site designers can create websites that change or adapt to the device being used. Creating more fluid images within sites that resize information instantly, companies that utilize this new technology are quickly becoming successful and consumer favorites.
It is easy to see that responsive web design can be a huge advantage towards helping companies reign in the much desired cell phone traffic to their websites over the coming years. For companies looking to deliver a uniform and familiar experience to their users across a multitude of devices, utilizing the art of responsive web design makes perfect sense. Websites that are mainly text based, such as newspaper and magazine type sites, are in the clear to take advantage of this new concept, as their articles and stories can be easily manipulated and reformatted to fit whatever screen the user chooses. This gives consumers the option to visit their favorite sites which they frequent often from the comfort of their own home, car, office, or even movie theatre. Basically, anywhere your phone can go, you can surf with confidence.
Of course, with so many advantages, one has to wonder what, if any, drawbacks exist for this new technological breakthrough. Unfortunately, responsive website design is not without its flaws. For companies managing complex websites with countless interactive elements, responsive web design may cause more trouble than it’s worth for users. For these websites featuring interactive elements, videos, and more, the reformatting is much more complicated and ultimately ends up slowing the site down significantly depending on the device being used. This often results in multiple page reloads and considerable increases in site wait time. Unfortunately, consumers usually grow considerably impatient and frustrated when they have to wait for content or videos to load. Therefore, sites containing these or similar elements are often better off avoiding the newly introduced wave of responsive web design.
So, now when you’re surfing the web on your tablet or smartphone, you will easily be able to decipher which sites are utilizing the responsive website design effectively for your continued enjoyment and convenience. This new technological concept could truly change the way many companies set up and deliver their information to future consumers. However, although it has extensive advantages, it clearly does not present the answer for everyone in the way of efficient website design. Remember, responsive website design may not be the only way to go, but it definitely is the way for many in 2013.