5 reasons why Google PR isn't relevant anymore

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Filed Under SEO

Google PageRank is an algorithm developed and used by Google to determine the popularity of a website based upon the incoming links, as compared to other similar pages. It is assigned in the number from 0 to 10 with 0 being the lowest and 10 being the highest PR. It shows how reputable a webpage is as per Google’s quality guidelines. The quality, quantity of incoming links for the website, number of outgoing links per page, the visibility of links and their position on the linking page are a few factors which determine the site’s PR according to Google PageRank.

However, due to the ever-changing search engine algorithms, it has become harder than ever to know what works and what doesn’t. There has been no “one size fits all” SEO or internet marketing strategy that actually works. There is a heated debate going online regarding the importance of Google PR. Many consider it to be important whereas others don’t consider it to be important for rankings anymore. We are going to share with you the reality about PR:


1. The need for page ranking

Web pundits say that PR is directly proportional to the number of incoming links of a webpage, and inversely proportional to the outgoing links. This means that the weightage of a particular website with PR will be affected if it has a lesser number of outgoing links. If the webpage does not have any outgoing links, this means that it will be indexed as infinity according to the criterion of the PR. Similarly if the website does not have incoming links, its PR value will be automatically zero. These confusing redundancies in the logics of PR make it less reliable now as it usually was when it got introduced as the Google’s algorithms. Only if a website has strong incoming links, can it hope to be indexed in the higher ranks of the search results of the search engines with higher PR.


2. Constant recalculation makes it difficult to calculate the right PR

PageRank values are constantly recalculated; however, these recalculated values are not posted ASAP on the PR toolbars. The values, which are thus visible on the toolbar, are outdated and cannot help a website or an individual to assess whether their link building seems to be working or not. Webmasters started manipulating PR by getting backlinks for higher rankings. Taking this into account, Google stepped in and made changes to its PR algorithm where the PR of a webpage doesn’t get updated instantly but takes somewhere around 6 to 9 months. This has left many webmasters confused as to what the exact PR of a webpage is.


3. Not a viable tool to assess and present site with ranks

PageRank is not a viable tool to assess and present the site with its ranks on the search engines because it takes into accounts just the links. If a website does not have successful backlinks but has numerous other quality factors such as quality content, blogging, social media marketing, then even with a 0 PR, higher rankings can be achieved. PageRank is viable only as a single metric but when a site has other aspects attached to its SEO then PR isn’t a viable option to index the site’s rank.


4. Gives only a rough estimation on link-building efforts

Although PageRank does not answer a query with 100% accuracy about a website’s rank, it gives the users an idea about the site’s web presence regarding backlinks and relevance to the competition. It can be judged to be one of several methods to determine site’s professional online presence.


5. Not a tool to be completed relied upon

A website builds links gradually and with PR regarding its incoming and outgoing links as the only metric to determine its online presence; it should not be totally relied upon. It is not the ultimate factor but is important nonetheless as it will provide website owners or SEO service providers with an idea about their site’s online presence and its statistics.


6. Google removed it from its webmaster tools

To let you know about the importance of PR, Google actually removed it around 2 years ago from their webmaster tools. Google had been warning people not to rely on a page’s PR factor for ranking, but take into account other quality factors.


With quality content and regular optimization of your social media presence, you can do good on search engine rankings, as opposed to just focusing on improving your site’s PR.

The question here is: why is it still there? Here's Matt Cutts with the response to that exact same question:

About the author
Federico Einhorn
Federico Einhorn
I'm the Founder and CEO at FullTraffic. Since 2005, FullTraffic has evolved to become one of the most important Traffic providers world wide for small to medium sized businesses. - Read more stories from .
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