A New Web Traffic Generation Tool: Clearspike
Traffic. SEO. Money. You want all of it. Problem is: it's not as simple as going to the money store and picking out your income off the shelf. Traffic is something that most companies struggle with, and t's the first link in the chain of a successful online business. SEO firms charge a lot of money. However, they can never guarantee you results. Methods are often shielded behind a permanent virtual wall of trust. Now, Clearspike is changing all of that.
What Clearspike Does
Clearspike takes a lot of the expensive agency stuff and simplifies it. For example, your typical agency goes out and submits articles, video, and even podcasts to various places. They submit articles to article directories, your website to search engines, and help you optimize on-page factors so that you'll rank better for your chosen keywords.
Clearspike's sophisticated algorithm automates the on-page optimization and submits all of your stuff automatically - no agency needed. What's more, the company touts its hands-off approach as being a legitimate agency replacement.
Some automated SEO tools do little more than point to problems. They may tell you problem areas, give you generic tips, or even simplify complicated SEO tasks. Clearspike goes one step further. It provides real automation of SEO. It not only finds the problems on your site, it fixes them for you.
Why It's Different
Automation is something that's truly lacking in the SEO industry. Sure, you need a pair of human eyeballs now and again - for some things. For most things, however, the hands-on approach is expensive. It's labor-intensive, and it's menial work.
Clearspike is to SEO what robots were to the automotive industry. When machines replaced humans, there was some adjustment, the industry was shaken up a bit, and people complained. But you know what? Automobiles got produced faster, parts were assembled more consistently, and machines never get tired - and they're cheap labor. They never complain, run over on deadlines, and they will never lie to you or charge you for services you don't need.
Unlike most SEO agencies, Clearspike is transparent and has proven results to back its method. On average, websites experience a 90+ percent increase in traffic after just three months. This traffic boost is measurable in any analytics program so there's no "black box" here and no secrets about what the company is doing for you.
You Still Need SEO
Even with automation, SEO isn't dead. It's just changing shape a little. Optimization is going to shift towards where it should have shifted a long time ago: content creation. You still need people to write interesting content for you. You need someone to design your site, and make it appealing to the end-user. You still need someone in charge of PR that can organize and orchestrate any of the automation that is done.
In short, SEO will become less mechanical and more conceptual. Clearspike is likely the first of many companies that will clear the way for more robust automated solutions. SEO firms have to stay light on their toes and go to where the money really is. They need to focus more on design and less on backlinks. More on content, and less on distribution.
At the end of the day, small businesses will be able to operate on a level playing field with their larger counterparts. This should be interesting.