How To Make Money Online Without Selling Anything On Your Website
You don't need to pitch your products and services to sell them. That might sound incredible, but it's a strategy that some businesses employ and they're cleaning up, big time. For example, while investment research firm Casey Research does have sales pages for its newsletters, much of the "selling" is actually done through editorial pieces. e-Commerce sites can take a tip from this, and other, companies that employ a similar strategy. It will increase traffic to your site, boost sales, and earn the trust of your visitors more than an outright sales message.
Tell a Story
One of the best ways to sell is to tell a story. Get away from telling users how great your product is. Instead, earn their trust by telling a story. The story should incorporate a problem that you know for a fact that your readers are having. Then, the story should illuminate a solution - a generic solution - to the problem. Finally, the story should demonstrate how that generic or conceptual solution would be implemented in a practical sense
Your story could be a personal story, a news-like story, or a re-telling of some actual historical event. Truth is often stranger than fiction so there's no need to make something up. Speaking from experience, or telling a story that actually happened, is often much more believable than making up a story.
Use Interesting Video
It's well-known that a good video can boost conversions up to 80 percent over print. There's a reason for that. When you get in front of a camera, people get to see your face. That, in and of itself, is a trust-booster. When you combine that with telling a story, it's like you're sitting right there in the other person's living room, office, or wherever, and talking to them - one on one.
To be interesting, you don't need high-tech gadgetry, fancy special effects, or a complete and professional musical score. All you need is a decent mic, decent quality recording equipment, and the ability to effectively communicate a message. Take a very "to the point" attitude in your video. Don't waste users' time, and make sure to tell users what you want them to do at the end of the video.
For example, let's assume your video is about how most basements are a perfect place for mold to grow. They're damp, dirty, and they can make you sick. You tell a story of a house you used to live in, the problems you and your family faced, and the solution you finally came up with. You want to share this solution with your reader so - at the end of the video - you ask him for his email address so you can send him the information in a PDF. By asking him for his email, you're introducing a call to action without really pressing him to buy anything.
Once he's on your list, you can continue to send videos that explain how a particular product or service helped you and you can point him in the right direction using affiliate anchor text links or CPA offers.
Use Fact Sheets
Fact-sheets are awesome because they're quick, get to the point, and they don't pressure users to buy anything. Think about the problems that your users might face. In most niches, you can devise a clever list of "tips," "helpful facts," or a "quick guide" that will help them solve their problem. Of course, most of the time, the user will need to actually buy something from you to really solve the problem. That's fine. The "quick guide" outlines, conceptually, what needs to be done. Your consultation services, or product offering, is implied. Even though you never push for the sale, users will trust you because you already solved their problem, conceptually, before they ever gave you any money.
Use Interactive Infographics
Interactive infographics are another good tool. They let your users interact with you and your company in a way that's different from video. You don't need to capture users' emails. All you need to do is set up an infographic on your landing page. Let users click on various sections of the graphic, read about how their problem should be solved given different variables of their situation, and then come to the conclusion - on their own - that they really need to contact you for more help.
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