5 Killer Search Operators That Make Research Easier
Doing keyword research is part of SEO (if you're doing it yourself, that is). It's hard word. You have to grind it out, sitting at your desk all day, thinking of what your ideal audience is looking for. Sometimes, it's helpful to look at your competition. But, your competition isn't exactly banging down your door and telling you what they're doing. So, you have to do a little research. Here's how:
This search operator allows you to query terms that you specify in the anchor text on links to the page. It's helpful for finding pages with the same anchor text you're targeting. While Google has placed a lot less emphasis on this, it's still helpful to see who's out there - because for many years, anchor text was important. There are a lot of anchor text links still floating around out there, and so this is still one way to spy on your competition.
If you start a search query with the "allintext" operator, Google restricts its results to just those that have all of the query terms you specify. If you're gunning for a particular keyword, this might be helpful. Or, if you're a bit clueless about who your competition is, this can help you figure that out.
Allintitle helps you find sites that have a specific phrase in the title of a particular web page. For example, if you search for "allintitle: seo expert" then you'll only get documents that contain the words "seo" and "expert." The title of a web page is usually displayed at the top of the user's browser window and is the first line in a search result for a page.
This search operator restricts results to those that have all query terms you specify in the URL. For example, let's say you're looking for ice cream parlors. You search for "allinurl: ice cream parlors". What you'll get will be pages that contain the words "ice" cream" and "parlors" in the URL. This is good for finding directories, resource pages, "about" pages, or any other kind of page with common naming. You can imagine if you're trying to figure out just how many ice cream parlors there are in a city, this will be really helpful when you tweak the search operator to "contact us" or something similar and combine it with other search operators to find ice cream parlors in your city.
How To Use Operators
Search operators can really be used for a few different purposes. First, you can use it to get a general idea of your competition for a particular keyword. Second, you can use it to research keywords for content ideas. Getting content ideas is probably a better use of your time, since it will help you find the types of words that your ideal clients use on the web when they're trying to solve their problems.
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