How To Reverse Engineer Your Keywords Without Google's Help
Everyone knows that Google is slowing getting rid of its referrer data. For years, this is how we were able to verify our keyword data from the free Keyword Tool put out by Google. With referrer data coming up "not provided" - even on the analytics dashboard, how are we to figure out how people find our site? Enter WassUp.
What Is Wassup?
WassUp is a simple Wordpress plugin that gives you analytics right from your Wordpress dashboard. It collects a lot of data about your visitors including their ip/hostname, whether they're a bot or human, search engines used to find your site, the operating system of the user, complete user agent, spam and hack attempts.
The plugin also have a really simple admin console area that allows you to filter by:
- record count per page
- "top ten" charts with aggregate data (i.e. top queries, requests, etc.)
- records by time period
- records by entry type
You can even customize how often the information refreshes. What's unique about this plugin is that it captures data in real-time, so you don't have to wait a day (or several) to see what's happening on your blog.
Tracking Referrer Data
One of the best things about WassUp is that it tracks referrer data:
While the interface is pretty spartan, it does provide a simple overview of the keywords people used to find your site. That information can be absolute gold and a welcomed relief if you're sick and tired of seeing blank referrer data from Google.
The plugin records a lot of data - a lot. If you don't do regular housecleaning, there's an excellent chance your blog will become slower and slower until the MySQL database will just crash on you. Now, you can delete old data, but WassUp doesn't allow you to selectively do so.
In other words, you can't choose between deleting bot/spider traffic and real human traffic. A few tweaks to the SQL will fix this problem, but that's of no help if you're not a computer nerd. Finally, if you do decide to use this plugin, keep in mind that it's not a full replacement for something like Google Analytics (mostly because database dumps are almost a requirement unless you have a very robust hosting setup). You should also adjust the default settings to record only what you want (by default, it records way too much data for the average user).
Do you use a Wordpress stats plugin? If so, what?