3 Best Ways To Use Instagram For Boosting Your Business

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Filed Under Social Media

Are you an entrepreneur looking for new ways to promote your brand into the market and create greater hype about your products?

Then it may be worth trying some of the latest social media tools that are widely used by millions of online marketers to entice their worldwide customers. Instagram is one such incredible marketing platform that is easily available now and offers seamless integration of visual content or images to meet all your advertising needs.  Believe it or not, it is one of the best ways to expand your social circles and create wider business opportunities through extensive brand promotion.


Why Should You Use Instagram?

Some of the current statistics reveal that everyday nearly 40 million photos are posted by millions of Instagram users that is simply mind-boggling!!

Above all, Instagram offers a unique opportunity to the rising number of companies over the years for creating greater brand awareness and an increasing number of audience.

Now, you too can experience the vast benefits of using Instagram to get your marketing message across quickly by sharing captivating photos, visuals or even short message with your customers.


How To Make The Best Use Of Instagram For Advertising Your Products?

-Create New Ways To Engage With Your Audience

Instagram can be a terrific way to market your content that is now easily accessible through Android and iPhone devices through the respective apps along with having a web presence. Besides, the use of Instagram profiles can be an excellent way to showcase your company’s products and offerings and share the latest news and happenings with the world. A dash of humor with some fun pictures along with professional images can make it a more appealing way to connect with your potential customers.

-Let Your Customers Tell Your Company’s Story

A quick and a neat way to create greater interest among your target audience is to encourage active participation of the existing customers. It may be a spiffing idea to make them narrate their experiences with your company and share their stories with the people. This can go a long way in building strong bonds of customer loyalty and trust among the customers. Customer sharing their own experiences through pictures helps in creating greater brand engagement and also creates a positive impact on the minds of the potential customers.

-Add Some Personal Touch

One of the best ways to get across to your audience is to give them something of greater value and importance. Sometimes, it can be a bit of a challenge to know what exactly your customer wants, and you need to attract the right audience to your products. You can arrange for trade promotions or events and explain to them the significance of using your products. You can also share the visuals of any event or product promotions that may he happening at a particular location.

Contests can also be a powerful way to build a positive rapport with your customers. Photo contests are extremely popular on Instagram, where they can be asked to follow your company and post fascinating pictures that are related to your product. You can use Instagram to instantly create more followers for your product and enhance your business promotional campaign in this manner.

About the author
Shobha Atre
Shobha Atre
Shobha takes special interest in writing blogs about the latest social media news, marketing and new advertising trends in online business. She also loves writing reviews on tech gadgets, particularly related to smartphones and laptops. Her association with the writing industry has been from the past 7 years and she loves writing about all kinds of trending topics in general. Formerly, she has contributed feature articles for international magazine publications such as "Live IT" and " B.R International - Read more stories from .
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