5 Amazingly Effective PPC Keyword Research Tools
For any PPC (pay-per-click) ad campaign to be successful, you need great ads that include powerful keywords. But how do you find these keywords?
Unless you're a psychic and can guess which keywords are relevant for your business and have the highest volume of searches, you need to use keyword research tools so you can get some insights into what your potential customers are looking for and which keywords you should be using to optimize your ads.
There are so many keyword research tools on the web and even more are popping up constantly, but not all of them are worth your time.
To make the process of keyword research easier, here are the top five most effective tools to use for your PPC keyword research:
1. Google Keyword Planner - Find out search volumes for keywords (Free)
Your PPC keyword research must start with Google's Keyword Planner tool.
Google is the number one search engine with billions of users around the world, which makes its free keyword research tool invaluable in identifying the keywords you should be targeting for PPC ad campaigns.
Use it to search for keywords and ad group ideas and also see how keywords perform.
It's super easy to use, making the keyword research process simple even if you're a beginner.
Simply enter a word or a phrase or your landing page URL and the tool will return a list of keyword suggestions with the amount of global/ monthly searches so you can see how often that particular term is searched and also their competition for organic searches to determine how easy it is to rank for a specific keyword.
Here's how to use it:
• Sign up for a free Google Adwords account
• Enter a keyword from your niche
• Select the Product Category to get more relevant results
• Click Get ideas.
2. Übersuggest - Google suggest scraper (Free)
Übersuggest is another fantastic and extremely easy-to-use tool that can help you find the right keywords to target in your PPC ads campaign.
What's great about it is that it pulls suggestions not only from the traditional search engines but also from discovery engines within e-commerce, news and video sites.
Add a term in the search box and the tool will suggest keyword variations and combinations based on your query.
In addition, you can click on each suggested word for even more suggestions based on it.
For example, say you're searching for “yoga classes”. Here's what the tool returns:
3. SEMRush - Competitor keyword research (Free & Paid)
SEMRush is a fantastic PPC keyword research tool, it's free and requires no sign up. Simply enter your search term and the tool will return a tonne of insightful data ranging from related keyword and key phrase queries to sites that rank and run ads for a specific search term.
Keep in mind that free users are limited to only 10 queries a day so if you need more, you'll need to upgrade to the paid version.
4. KeywordSpy - Competitor keyword research (Paid)
This is another great tool, especially when you need to track your competitors' keywords.
You get to search by domain, keyword, destination URL or ad copy.
It shows you the keywords that your competitors are using in their advertising campaigns on Google AdWords, Yahoo Search Marketing and Bing Adcenter.
You also get to see how many competitors you have for a specific keyword, their website URL and also their ads, which is fantastic.
5. WordStream's Keyword Niche Finder - Find niches for keywords (Free)
This is a very useful PPC keyword research tool that helps you discover profitable keywords within your niche so you don't miss any great opportunities.
You get ten free searches up-front, and one free search per day going forward.
Enter a general term like "yoga classes" and the tool will return suggested niches and keywords for each niche.
What other great tools are you using for your PPC keyword research?