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Introducing Responsive Web Design, the Ultimate Trend in Web Design

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Filed Under Marketing & Advertising

Not so many years ago, most people accessed the Internet from either a desktop or laptop computer, and the most popular screen resolution by far was 1024x768. Nowadays, the way we use computers and the Web has changed immeasurably partly due to the fact that there are a multitude of completely different devices used for browsing the Web. During 2014, mobile Internet users will outnumber those using desktop and laptop computers. In the last couple of years, and particularly since the introduction of Windows 8, tablet computer sales have seen an unprecedented rise as well. Even desktop and laptop computers, which will always remain popular as well thanks to their larger screens and greater power and features, are more diverse than ever. With so many different screen resolutions in use today, Web designers need to start paying attention to responsive Web design so that their content is easily viewable and looks great on any device.

The beauty of responsive Web design is that you only need to have one version of your website to accommodate the full range of different devices from the smallest Internet-enabled mobile phones to the high-resolution displays of modern desktops. It allows all of your visitors to enjoy an optimal experience.

Websites using responsive design techniques automatically determine the width of the browser window that they are being displayed in. Using a grid system, designers determine a number of different widths in which their website is displayed. For example, such a website may have presets for common widths such as 1920, 768 and 460 pixels. These widths will typically take into account desktops, tablets and smartphones respectively. As a result, your website will look good on any device and users of smaller screens will not need to zoom or pan the page as much in order to read content. It should also be said that responsive websites also tend to enjoy a better standing in the search engines. Google itself now recommends responsive Web design as an industry standard.

Currently, around half of mobile users complain about having difficulty navigating the average webpage, so don't end up being one of these sources of frustration. Due to this fact, there is rarely any reason not to go for responsive Web design. In some situations, having completely separate versions of your website may be more suitable, but only if you are prepared to accept the higher costs, maintenance and other possible complications involved.



About the author
Federico Einhorn
Federico Einhorn
I'm the Founder and CEO at FullTraffic. Since 2005, FullTraffic has evolved to become one of the most important Traffic providers world wide for small to medium sized businesses. http://federicoeinhorn.com - Read more stories from .
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