How to Distribute Your Free Offers to Gain Traction and Traffic
So you’ve created your freebie and can’t wait to reel in more website visitors with it. How can you ensure that you’ll get the most traction out of your offer? Here are a few tips and best practices.
Avoid the “build it and they will come” mentality
The first step is to have the right mindset. Most people create their free ebook, course, survey, etc., then just leave it at that. Big mistake. Getting your offer live on your site is just the beginning. Recognize that you need market your butt off and you need to promote your freebie to get it in the hands of as many people as possible.
Advertise your offer
One of the best ways to get the word out about your offer is to buy traffic and get people clicking. Design an enticing ad that promotes the offer. Make sure you put the word “free” in your copy to entice people to check it out.
Also see to it that the look and feel of your ads are consistent with your promotion. For example, if you’re giving away a free ebook, put the same cover on your ad to give people a sense of consistency and familiarity.
Once you have your ads set up, create a targeted campaign that would zero-in on your audience. Consider consulting with your ad network and get advice on the best way to do this. Tell them about your free offer, and ask them to help you optimize your campaign to make sure that it’s deployed on the right publisher sites.
Use social media
No matter who your target audience is, chances are, they’re on social media. Be sure to leverage the social tools that you have to get the most mileage out of your offer.
If you’re on Facebook, post an image of your freebie on your timeline, and pin it to the top so that people on your page won’t miss it. Do note that you should only promote the offer on your own page. Don’t mass-post the link on other pages--this could get you flagged. Instead, consider contacting the owners of relevant pages and see if you can get them to post your link themselves.
Is your audience on LinkedIn? Then search for relevant groups that you can post to. Most group moderators won’t mind if you post promotional links, as long as they’re not spammy and if you do it in moderation. However, to be safe, check the group’s guidelines to make sure that you’re not violating anything.
And don’t miss the opportunity to promote on image or video-based social networks. Snapchat, Instagram and Vine probably won’t get you a lot of traction unless you’re targeting a young, hip demographic, but Pinterest could do the trick. Be sure to create promotional materials for your offer and pin them on the site. (Hint: If you already created banner ads, those should do the trick.)
Encourage your existing audience to share
Leverage the audience that you already have. Do you have an email list? If so, send out a blast encouraging people to share. You may want to use a service such as click to tweet to make it easier for them to spread the word.
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