Anatomy of a Winning Guest Post Pitch
So in an effort to widen your reach and get more website visitors, you’ve decided to search for guest posting opportunities. You contact the owner of a reputable website with a guest post pitch, send your email, and then watch your inbox like a hawk for a response. Only, the highly-anticipated reply never comes.
Now, there are plenty of reasons why bloggers don’t respond to guest post pitches. Sometimes, they’re just really busy and fail to reply (which is why it’s important to follow-up), other times, the blogger simply doesn’t respond to people they don’t know (if this is the case, you need to build a relationship with them before pitching), but the most common reason for failed pitches is the quality of the email.
If you’ve been repeatedly sending guest post pitches but aren’t seeing the results that you want, you probably need to change your approach.
To help you accomplish this, below is an example of an actual guest post pitch that got accepted by the blog owner. We will break it down, one section at a time, and explain why it worked:
(Note: Some details have been altered to protect privacy.)
Hi [Blog Owner’s Name], --> Be sure to personalize your email by addressing the blog owner by name.
My name is [insert your name here] and I’m [insert your profession, specialties, etc… here] I’ve been reading your blog for several weeks now, and I think it’s [insert a sincere compliment about their blog.] --> Provide a short, but concise description of who you are and how you found them. Bonus points if you can throw in a sincere and personalized complement. (Don’t offer clichéd compliments like “wonderful site” – people see right through them.)
Anyway, I was wondering if you’re accepting guest posts at this time. I’m currently working on an article entitled [Insert the title of your post here] and I think it would be a great fit for your audience. --> Provide your idea or article title and mention why they would want to publish it.
I'm also sending you some links to a few samples to give you a glimpse of how I write:
-> Don’t forget to send them relevant links if you have any.
Please let me know if you think the topic would be a good fit for your blog, and I'll get right on it.
Thanks so much and I look forward to hearing from you!
-> Being polite and cheery can go a long way. Thank the blog owner and let them know how eager you are to hear back.
[Insert your name here]
And there you have it. As you can see, a good guest posting pitch is short, simple, and straight to the point.
How to use this sample
I wouldn’t recommend that you copy paste this sample as it is. For one thing, I’ve used this pitch numerous times, so some bloggers may recognize it.
The guest post pitch above isn’t a word-for-word script. It’s merely an example that demonstrates what you need to say or include in your post. For best results, take the key elements from the example above and make them your own.
Good luck and happy pitching!
Image credit: © Michael Brown - Fotolia.com