How to Buy Traffic without Raising Any Red Flags
Buying traffic is one of the most popular ways to increase website visitors and for good reason: It’s easy, inexpensive, and—when done right—is highly effective. However, it’s important to note that there are some guidelines that come with buying traffic, and it’s best to stick to them to ensure that you don’t raise any red flags with users.
Here are a few examples of those guidelines:
Choose the right ad network
Avoiding red flags when buying traffic starts with choosing the right ad network. Align yourself with the right company and you’ll increase the success of your campaigns.
The best way to do this is to do your research. Look into an ad network before signing up and make sure everything’s in order. One of the first things you should do is find the company’s contact information. The ad network should have adequate contact details so you can easily reach out.
For example, at FullTraffic, we display our phone number and email address to demonstrate that we’re accessible and open to communication. We even have a live chat feature so we can help visitors in real-time and answer any questions on the spot.
Another thing to look into is the site’s terms and conditions. If an ad network doesn’t enforce any rules, then you should take that as a sign to run the other way. At FullTraffic, you’ll be pleased to know that we regulate advertisers and publishers alike. We don’t let just anyone into our network and that enables us to maintain quality and credibility.
Don’t use bait-and-switch tactics
Shady practices like false advertising, fake offers, and bait-and-switch methods will raise red flags and ruin your reputation faster than you can say “online advertising.” Avoid them at all costs.
Don’t advertise promises your company can’t keep, and make sure your users always know what they’re getting. Stay honest in your ads and don’t trick people into clicking them.
Design your ads well
There are no hard and fast rules when it comes to how to design your ads, but whatever you decide, make sure you create ads that are appropriate for your customers.
For example, if you’re selling apparel to conservative baby boomers, then it probably isn’t a good idea to use models in skimpy clothing for your ads. Also avoid using offensive speech in your adverts. Keep them clean, and you’ll keep the peace.
Make sure your site is clean
Speaking of clean, make sure your website is free from malware, bugs, or anything that can harm or annoy users. It’s best to run tests on your website first to ensure that everything’s okay, before sending traffic to it.
“Clean” also applies to the layout and design of your website. A cluttered page can turn users away, so clear unnecessary text, images, and other elements before buying traffic.
Set a cap on your traffic
Buying too much traffic too soon won’t just eat up your advertising costs, it can also raise suspicion. Prevent this by setting a daily limit on your campaigns. This will ensure that you have a steady stream of visitors and it will make your budget last longer at the same time.