Can Your Site Handle Large Amounts of Traffic?
Imagine that you finally hit that sweet spot where your content goes viral and millions of new website visitors end up flooding your website. While the idea of having so much traffic (that could convert into millions of sales) may be an Internet marketer's fantasy, the reality of such an event could essentially bring the entire website down in a dramatic collapse due to technical weaknesses. To attract and manage a large amount of traffic, you need to implement testing to weed out anything that might keep you from scoring big when you do finally get a viral campaign to take off.
How to Test Your Website before the Big Event
Your site's ability to handle large amounts of traffic is dependent on your hosting package as well as the amount of traffic you estimate will come to your door. However, if your site is only currently attracting a trickle of traffic, then how do you know you will be ready when you finally become exceedingly popular? To make sure that your site's success doesn't mean you end up crashing the servers, there are a few things you can do ahead of time to test your website.
- Simulate Bigger Traffic - There are sites that will allow you to put a load on your website similar to a large stream of traffic. However, it's not the real deal. It is a good way to start testing, but it may not be as effective as simply buying traffic to test different loads out at different times.
- Buy Traffic - You can adequately test the servers by buying traffic and thus increasing the load while also testing out your marketing strategy. When you buy traffic, you will be able to determine how many impressions you should getin a real world situation. By viewing the site's analytics at different times of the day and where the traffic is coming from and what platform, you can optimize the site for larger and larger streams of traffic.
- Pay Attention to Online Traffic Bottlenecks - Some pages on your site will naturally attract more traffic than others and will need to be optimized more. Your blog will be one such area. However, even your shopping cart should be tested for concurrent buyers to make sure that you don't lose sales because the ecommerce portion of your site slows down or stops working with large numbers of visitors.
- Optimize Your Content - Some content takes longer than others to load. Large images, videos that are memory-intensive, and special apps running in the background can all slow down the loading of a page. Streamline the content and optimize it so that it is as compressed and efficient as possible. Also, remember that many new customers are accessing your website via their smartphones and that you will need to have a mobile-friendly version of content available for these website visitors. Otherwise, they may come to the site, find they can't click links easily or view your offers and simply leave. Not only is optimizing content helpful to make sure the website works smoothly, but it provides the correct format for people accessing your site from different online platforms and devices.